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"chou shan yu"

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Institution Date Title Author
國立臺灣大學 1993 Brand Equity or Establishing a New Brand: An Analytic Framework Chou, Shan-Yu
國立臺灣大學 1992 Price-Format Signaling: To Haggle or to Hold Firm? Chou, Shan-Yu
國立臺灣大學 1992 The Optimal Product Assortment and Pricing Strategies of Retailers Chou, Shan-Yu
國立臺灣大學 1990 Dealing, Demand Fluctuation and the Business Size of Retailer Chou, Shan-Yu

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