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教育部委託研究計畫      計畫執行:國立臺灣大學圖書館
 
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機構 日期 題名 作者
國立臺灣大學 2002 A Theory of Common Dealing with Internet as An Innovative Distribution Channel Chen, Chyi-Mei; Chou, Shan-Yu; Hsiao, Lu
臺大學術典藏 2002 Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry Chou, Shan-Yu; Chou, Shan-Yu
國立臺灣大學 2001 The Optimal Coupon Strategy with Internet Chen, Chyi-Mei; Chou, Shan-Yu; Chiou, Yu-Hsiu; Wu, Chi-Cheng
國立臺灣大學 1999 A Theory of Merchandising, Forward Buying, and Inventory Counting Chou, Shan-Yu; Chen, Chyi-Mei
國立臺灣大學 1999 Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server' s Competency Chou, Shan-Yu; Chen, Chyi-Mei
國立臺灣大學 1999 Linear Pricing in Optimal Channel Promotion Contracts: A Theory of Simplicity Based on Contract Incompleteness Chou, Shan-Yu; Chen, Chyi-Mei
臺大學術典藏 1999 Linear Pricing in Optimal Channel Promotion Contracts: A Theory of Simplicity Based on Contract Incompleteness Chou, Shan-Yu; Chen, Chyi-Mei; Chou, Shan-Yu; Chen, Chyi-Mei
國立臺灣大學 1998 Optimal Manufacturer' s Design with Retailers' Incentive Problems Chou, Shan-Yu
國立臺灣大學 1997-01 Price Format Signaling: To Haggle or to Hold Firm Chou, Shan-Yu,; Chyi-Mei Chen
臺大學術典藏 1997-01 Price Format Signaling: To Haggle or to Hold Firm Chou, Shan-Yu,; Chyi-Mei Chen; Chou, Shan-Yu,; Chyi-Mei Chen
國立臺灣大學 1997 Retail Price Coordination in Creating Framing Effects Chou, Shan-Yu; Chen, Chyi-Mei
臺大學術典藏 1997 Retail Price Coordination to Create Framing Effects Chou, Shan-Yu;Chi-Mei Chen; Chou, Shan-Yu; Chi-Mei Chen; SHAN-YU CHOU
國立臺灣大學 1996 The Optimal Promotion Strategies of Manufacturers: To Pull or To Push? Chou, Shan-Yu
國立臺灣大學 1995 Exclusive-Dealing and Retailers' Incentives of Promoting Private Labels Chou, Shan-Yu
國立臺灣大學 1994 Brand Equity as Real Option Premium Chou, Shan-Yu
國立臺灣大學 1993 Brand Equity or Establishing a New Brand: An Analytic Framework Chou, Shan-Yu
國立臺灣大學 1992 Price-Format Signaling: To Haggle or to Hold Firm? Chou, Shan-Yu
國立臺灣大學 1992 The Optimal Product Assortment and Pricing Strategies of Retailers Chou, Shan-Yu
國立臺灣大學 1990 Dealing, Demand Fluctuation and the Business Size of Retailer Chou, Shan-Yu

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