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Institution Date Title Author
淡江大學 2025-05-10 Employees as Early Adopters of Robotic Technology: A Self-Identity Approach with Service Improvisation-Generated Outcomes. Horng, Jeou-Shyan;Wang, Yao-Chin;Chang, Hung-Sheng;Liu, Chih-Hsing;Chou, Sheng-Fang;Yu, Tai-Yi;Huang, Yung-Chuan;Hu, Da-Chian
淡江大學 2024-11-09 Robot anthropomorphism at luxury hotels: a dual-congruity mechanism with luxury and task under anxiety Horng, Jeou-Shyan;Wang, Yao-Chin;Liu, Chih-Hsing;Chou, Sheng-Fang;Yu, Tai-Yi;Huang, Yung-Chuan;Hu, Da-Chian
淡江大學 2024-05-20 Big data meets sustainable marketing: A new integrated curriculum for hospitality education Horng, Jeou-Shyan;Liu, Chih-Hsing;Chou, Sheng-Fang;Yu, Tai-Yi;Chang, Ya-Hui Elegance;Hu, Da-Chian
淡江大學 2024-02-21 Role of social media influencers on marketing of sustainable hotels: gratification and the parasocial interaction perspective. Horng, Jeou-Shyan;Liu, Chih-Hsing;Chou, Sheng-Fang;Yu, Tai-Yi;Hu, Da-Chian

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