臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

???ui.leftmenu.abouttair???
	???ui.leftmenu.explanation???

???ui.leftmenu.bartitle???
	Repositories
	Author
	Title
	Date
	???ui.leftmenu.statisticschart???
	???ui.leftmenu.realtimefacts???
	???ui.leftmenu.trend???

???index.news???
	2019臺灣學術機構典藏研討會
	機構典藏系統RC7版本已發佈

???ui.leftmenu.copyrighttitle???
	???ui.leftmenu.copyrightpublisher???
	???ui.leftmenu.copyrightconference???

???ui.leftmenu.link???
	機構典藏計畫網站
	ROAR
	OpenDOAR
	SHERPA
	OAIster
	JAIRO
	Ira
	DSPACE
	RWWR
	臺大學術典藏NTU Scholars

"chun tuan chang"???jsp.browse.items-by-author.description???

???jsp.browse.items-by-author.back???
???jsp.browse.items-by-author.order1???	???jsp.browse.items-by-author.order2???

Showing items 1-25 of 40 (2 Page(s) Totally)
1 2 > >>
View [10|25|50] records per page

Institution	Date	Title	Author
國立中山大學	2011	善因圖片在善因行銷廣告中是仙丹妙藥嗎? 多因子實驗與神經科學的驗證	張純端; Chun-Tuan Chang
國立中山大學	2010	罪惡感訴求在綠色產品廣告是萬靈丹嗎?理論、實證與模型	張純端; Chun-Tuan Chang
國立中山大學	2009	Guilt Appeals in Cause-Related Advertising: What Are Their Effects	Chun-Tuan Chang; Ting-Ting Chen
國立中山大學	2009	nfluences of Promotion Type, Promotion Framing and Product Price Level on the Effectiveness of Sales Promotion	Chun-Tuan Chang; Kuang-Hao Chen
國立中山大學	2009	Advertising of Green Marketing: Influences of Guilt Appeals and Issue Proximity	Chun-Tuan Chang; Shan-Min Wu
國立中山大學	2009	Do Priming and Product Involvement Matter in Blog Product Placement	Chun-Tuan Chang; Ting-Ting Chen
國立中山大學	2009	善因行銷之廣告效果對於消費者購買行為之影響---理論、實證與模型	張純端; Chun-Tuan Chang
國立中山大學	2008	Influences of Message Framing and Temporal Distance on Healthcare Advertising Promotion	Chun-Tuan Chang;Ya-Fen Chang
國立中山大學	2008	I Does Product-Cause Fit Really Matter in Cause-Related Marketing for Harmful Products? Influences of Fit Nature and Product Type	Chia-Ying Lee;Chun-Tuan Chang
國立中山大學	2008	Intrinsic or Extrinsic? Determinants Affecting Donation Behaviors	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2008	A Social Landslide:Social Inequalities of Lottery Advertising in Taiwan	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2007-08-14	Child Poverty Advertising: Are Charities Getting It Right?	Yu-Kang lee;Chun-Tuan Chang;Chyi-Lu Jang
國立中山大學	2007	All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing	Chun-Tuan Chang;Yu-Kang Lee;Ya-Fen Chang
國立中山大學	2007	The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing	Chun-Tuan Chang;Yu-Kang Lee;Chia-Ying Lee;Te-Yao Chan
國立中山大學	2007	Child Poverty Advertising: Are Charities Getting It Right?	Yu-Kang Lee;Chun-Tuan Chang;Chyi-Lu Jang
國立中山大學	2007	Influences of Affect-Based Complementarity on Cause-Related Marketing	Chun-Tuan Chang;Yu-Shin Li
國立中山大學	2007	Framing Appealing Advertising – Are Charities Getting it Right?	Chun-Tuan Chang;Yu-Kang Lee
國立中山大學	2007	All Cause-Related Advertisements Are Not Created Equal: Influences of Product Characteristics and Framing Effects on Consumer Purchase Decision	Chun-Tuan Chang;Yu-Kang Lee
國立中山大學	2007	Gender Electioneering: Issue versus Image Style and the Decision to Go Negative in Political Advertising	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2007	Does Coupon Framing Influence Consumer Evaluation of Price Discount Promotion?	Chun-Tuan Chang;Shin-Kuang Fang
國立中山大學	2007	All Political Advertisements are Not Created Equal: Influences of Political Sophistication and Candidate Credibility on Political Advertising	Chun-Tuan Chang;Yu-Kang Lee
國立中山大學	2007	Who Gives What to Charity? Characteristics Affecting Donation Behavior	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2006	Do Numbers Really Talk? Influences of Framing Effects on Consumer Investment Decisions	Chun-Tuan Chang;Yi-Ren Wang
國立中山大學	2006	Social Inequalities of Lottery Advertising on Consumer Welfare	Yu-Kang Lee;Chun-Tuan Chang
國立中山大學	2006	Does More Corporate Charitable Donation Always Lead to More Consumer Purchases?	Chun-Tuan Chang;Shu-Hui Kuo

Showing items 1-25 of 40 (2 Page(s) Totally)
1 2 > >>
View [10|25|50] records per page

	English \| 正體中文 \| 简体中文 \| 2809328
	???header.visitor??? : 26889298 ???header.onlineuser??? : 1219 ???header.sponsordeclaration???