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Showing items 1-40 of 40  (1 Page(s) Totally)
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Institution Date Title Author
國立中山大學 2011 善因圖片在善因行銷廣告中是仙丹妙藥嗎? 多因子實驗與神經科學的驗證 張純端; Chun-Tuan Chang
國立中山大學 2010 罪惡感訴求在綠色產品廣告是萬靈丹嗎?理論、實證與模型 張純端; Chun-Tuan Chang
國立中山大學 2009 Guilt Appeals in Cause-Related Advertising: What Are Their Effects Chun-Tuan Chang; Ting-Ting Chen
國立中山大學 2009 nfluences of Promotion Type, Promotion Framing and Product Price Level on the Effectiveness of Sales Promotion Chun-Tuan Chang; Kuang-Hao Chen
國立中山大學 2009 Advertising of Green Marketing: Influences of Guilt Appeals and Issue Proximity Chun-Tuan Chang; Shan-Min Wu
國立中山大學 2009 Do Priming and Product Involvement Matter in Blog Product Placement Chun-Tuan Chang; Ting-Ting Chen
國立中山大學 2009 善因行銷之廣告效果對於消費者購買行為之影響---理論、實證與模型 張純端; Chun-Tuan Chang
國立中山大學 2008 Influences of Message Framing and Temporal Distance on Healthcare Advertising Promotion Chun-Tuan Chang;Ya-Fen Chang
國立中山大學 2008 I Does Product-Cause Fit Really Matter in Cause-Related Marketing for Harmful Products? Influences of Fit Nature and Product Type Chia-Ying Lee;Chun-Tuan Chang
國立中山大學 2008 Intrinsic or Extrinsic? Determinants Affecting Donation Behaviors Yu-Kang Lee;Chun-Tuan Chang
國立中山大學 2008 A Social Landslide:Social Inequalities of Lottery Advertising in Taiwan Yu-Kang Lee;Chun-Tuan Chang
國立中山大學 2007-08-14 Child Poverty Advertising: Are Charities Getting It Right? Yu-Kang lee;Chun-Tuan Chang;Chyi-Lu Jang
國立中山大學 2007 All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing Chun-Tuan Chang;Yu-Kang Lee;Ya-Fen Chang
國立中山大學 2007 The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing Chun-Tuan Chang;Yu-Kang Lee;Chia-Ying Lee;Te-Yao Chan
國立中山大學 2007 Child Poverty Advertising: Are Charities Getting It Right? Yu-Kang Lee;Chun-Tuan Chang;Chyi-Lu Jang
國立中山大學 2007 Influences of Affect-Based Complementarity on Cause-Related Marketing Chun-Tuan Chang;Yu-Shin Li
國立中山大學 2007 Framing Appealing Advertising – Are Charities Getting it Right? Chun-Tuan Chang;Yu-Kang Lee
國立中山大學 2007 All Cause-Related Advertisements Are Not Created Equal: Influences of Product Characteristics and Framing Effects on Consumer Purchase Decision Chun-Tuan Chang;Yu-Kang Lee
國立中山大學 2007 Gender Electioneering: Issue versus Image Style and the Decision to Go Negative in Political Advertising Yu-Kang Lee;Chun-Tuan Chang
國立中山大學 2007 Does Coupon Framing Influence Consumer Evaluation of Price Discount Promotion? Chun-Tuan Chang;Shin-Kuang Fang
國立中山大學 2007 All Political Advertisements are Not Created Equal: Influences of Political Sophistication and Candidate Credibility on Political Advertising Chun-Tuan Chang;Yu-Kang Lee
國立中山大學 2007 Who Gives What to Charity? Characteristics Affecting Donation Behavior Yu-Kang Lee;Chun-Tuan Chang
國立中山大學 2006 Do Numbers Really Talk? Influences of Framing Effects on Consumer Investment Decisions Chun-Tuan Chang;Yi-Ren Wang
國立中山大學 2006 Social Inequalities of Lottery Advertising on Consumer Welfare Yu-Kang Lee;Chun-Tuan Chang
國立中山大學 2006 Does More Corporate Charitable Donation Always Lead to More Consumer Purchases? Chun-Tuan Chang;Shu-Hui Kuo
國立中山大學 2006 Do Political Sophistication and Candidate Credibility Matter to Political Advertising? Yu-Kang Lee;Chun-Tuan Chang
國立中山大學 2005 Is a Picture Worth a Thousand Words? Influences of Graphic Illustration on Framed Advertisements Chun-Tuan Chang
國立中山大學 2005 Does Perceived Health Risk Increase or Decrease the Effectiveness of Positively versus Negatively Messages? Chun-Tuan Chang
國立中山大學 2005 Influences of Message Framing and Political Sophistication in Political Communication: An Experimental Study in Taiwan Yu-Kang Lee;Chun-Tuan Chang
國立中山大學 2005 The Moderators of Statistical Formats of Product Efficacy and Graphical Display on Framing Message Effectiveness Relationship Chun-Tuan Chang;Yu-Kang Lee
國立中山大學 2005 Social Impacts of the Public Welfare Lottery: An Empirical Study in Taiwan Yu-Kang Lee;Chun-Tuan Chang
國立中山大學 2004 Communication Effectiveness and Format Effects in Consumer Healthcare Decision Making Chun-Tuan Chang
國立中山大學 2004 The Moderating Effects of Perceived Product Characteristics on the Message Framing-Advertising Effectiveness Relationship Chun-Tuan Chang
國立中山大學 2004 Influences of Message Framing and Political Sophistication in Political Communication: An Experimental Study in Taiwan Yu-Kang Lee;Chun-Tuan Chang
國立中山大學 2004 Influences of Message Framing and Political Familiarity on Political Communication – An Experimental Study in Taiwan Yu-Kang Lee;Chun-Tuan Chang
國立中山大學 2003 Social Welfare Effects of the Public Welfare Lottery: A Taiwanese Case Yu-Kang Lee;Chun-Tuan Chang
國立中山大學 2003 A Model of Advertising Effectiveness of Healthcare Products: Message Framing Effects, Perceived Product Innovativeness, and Consumer Health Consciousness Chun-Tuan Chang
國立中山大學 2003 The Influences of Message Framing, Perceived Product Innovativeness, and Health Involvement on Advertising Effectiveness of Healthcare Products Chun-Tuan Chang
國立中山大學 2003 The Welfare Effects of the Public Welfare Lottery: Evidence from Taiwan Yu-Kang Lee;Chun-Tuan Chang
高雄醫學大學 2002 長期照護人力資源運用網路培訓之初探  劉慧俐;黃偉訓;張君端 ; Hui-Li Liu;Wei-Shung Huang;Chun-Tuan Chang 

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