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Institution	Date	Title	Author
義守大學	2016-03	The Moderating Effect of Social Desirability and Self-Efficacy on the Relationship between Message Framing and the Communication Effects for the Smokers	Dong Jenn YANG;Kai Wen LEE
義守大學	2015-06	Promoting Functional Outcome of Stroke Patients: The Effect of Regulatory Focus, Therapy Frequency and Message Framing	Dong-Jenn Yang;Chih-Chung Wang;Chiu-Ping Chen
義守大學	2014-10	The Communication Effects Of Internet Rumor On College Students	Dong Jenn Yang;Wan Ting Chung
義守大學	2014-06	Does Customer Trust Play a Mediating Role Between Salesperson Competence and Performance?	Dong-Jenn Yang;Meng J. Wu
義守大學	2014-03	The Moderating Effects of Theatrical Components on the Relationship between Emotional Labor and Emotional Exhaustion	Dong-Jenn Yang;Sung-Kuang E. Ma;Sheng-Hsiung Lee
義守大學	2014-01	The Influence Of Repetitive Advertising On Effect Of Communication: An Empirical Study On Recycling	Tsung-Kuang E. Ma;Dong Jenn Yang;Hong Ngoc Truong
義守大學	2013-12	The Communication Effects of Audience Situation and Message Framing on Smoking Cessation	Dong-Jenn Yang
義守大學	2012-04	A Study of Key Success Factors when Applying E-commerce to the Travel Industry	Dong-Jenn Yang;Dai-Hsu Chou;Jiali Liu
義守大學	2012-03	Transfer Effects: Exploring The Relationship Between Celebrity And Brand	Dong-Jenn Yang;Jyue-Yu Lo;Sheng Wang
義守大學	2012-01	A dynamic model of assimilation-contrast theory: An experimental study on recycling rate	Dong-Jenn Yang;Kai-Li Huang
義守大學	2011-12	THE EFFECT OF SOCIAL MARKETING COMMUNICATION ON SAFE DRIVING	DONG-JENN YANG;JYUE-YU LO;WAN-CHEN LIN
義守大學	2011-12	A study of the factors that affect the impulsive cosmetics buying of female consumers in Kaohsiung	Dong-Jenn Yang;Kuang Chuan Huang;Xuanxiaoqing Feng
義守大學	2011-10	Identifying and prioritizing critical success factors for thin film transistor liquid crystal display (TFT-LCD) industry in new product development	Dong-Jenn Yang;Jun-Zhi Chiu
義守大學	2011-07	Examining the Social Influence on College Students for Playing Online Game:Gender Differences and Implications	Dong-Jenn Yang;Jun-Zhi Chiu;Yi-Kun Chen
亞洲大學	2010-12	Relationship Quality, Relationship Value, Purchasing Intention: An Empirical Study in the Retail Industry in the USA, Japan and Taiwan	DONG-JENN YANG; JAY M. WU; KUAN-I WANG
義守大學	2010-12	Relationship Quality, Relationship Value, Purchasing Intention: An Empirical Study in the Retail Industry in the USA, Japan and Taiwan	Dong-Jenn Yang;Jay M. Wu;Kuan-I Wang
義守大學	2010-12	A Dynamic Process Model of Assimilation-Contrast Theory on Safe Driving Marketing	楊東震;黃凱莉; Dong-Jenn Yang;Kai-Li Huang
義守大學	2010-12	服務失誤嚴重性、補救屬性與補救後滿意度之研究基於補救不一致與認知公平之觀點	楊東震;謝公斌; Dong-Jenn Yang;Kung-Being Hsieh
義守大學	2010-10	A Fit Perspective: A Critical Factor To Communication Marketing	Dong-Jenn Yang;Chen-Yin Liu;Hsiung-Peng Huang;Shu-Wan Yang;
義守大學	2010-08	Apply Knowledge Management Value Chain Perspective in New Product Development Performance: A Conceptual Framework	Dong-Jenn Yang;Jun-Zhi Chiu
義守大學	2008-05	Relationship Quality of International New Ventures in Marketing Channel: A Conceptual Framework for Their Antecedents and Outcome	Dong-Jenn Yang;Jay M. Wu; 楊東震
義守大學	2007-12	A Study of Consumers' Attitudes toward the Methods Employed by an Enterprise for Charitable Acts: Cause-Related Marketing vs Sponsorship	Dong-Jenn Yang;Hui-Ju Li; 楊東震
義守大學	2007-12	Decision factors and the recognition of medical specialty in patients receiving cosmetic laser and intense pulsed light treatment	TIEN-YI TZUNG;CHING-PING TZUNG;CHIA-YI YANG;DONG-JENN YANG;MING-REA KAO; 楊東震
義守大學	2007-12	策略演化觀點之跨國企業策略事業部撤離模式	徐村和;楊東震;李倉頡; Tsuen-Ho Hsu;Dong-Jenn Yang;Tsang-Chieh Lee
義守大學	2007-09	Review and Prospect of Relationship Marketing: A Citation Analysis	Dong-Jenn Yang;Jay M. Wu

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