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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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2019臺灣學術機構典藏
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Institution Date Title Author
元智大學 Aug-21 從面子理論觀點探討服務失誤歷程中消費者之心理機制和行為反應—社會能見度和關係的干擾 蘇瑞蓮; 李奇勳; 李筑軒; Etta Y. I. Chen
元智大學 2023-07-20 THE INFLUENCE OF FASHION BRANDS’ SOCIAL MEDIA MARKETING EFFORTS ON BRAND ENGAGEMENT Etta Y. I. Chen; Giang Pham
元智大學 2021/4/3 The Influence of Vietnamese Fashion Brands’ Social Media Marketing Efforts on Consumer Brand Engagement, Self-Brand Connection, and Brand Usage Intention Giang Pham 范香江; Etta Y. I. Chen
元智大學 2020/6/19 自有品牌的產品創新策略與其消費者知覺探討 熊霈宸; Etta Y. I. Chen
元智大學 2020/6/19 自有品牌的產品創新策略與其消費者知覺探討 熊霈宸; Etta Y. I. Chen
元智大學 2019-07-09 Case Study of a Global Social Brand: The Big Issue in Taiwan Ingrid Tseng; Etta Y. I. Chen
元智大學 2018-07-26 HOPE AND SUBJECTIVE WELL-BEING OF ELDER CONSUMERS: CONSUMPTION FOR A TRAVEL TOUR AS EXAMPLE Etta Y. I. Chen; Yi-Hsuan Chiang
元智大學 2017-07-04 A Study of Brand Experience and Value: the Case of Premium Hostel Etta Y. I. Chen; Meng-Hua Wu
元智大學 2015-10-01 Investigate the gender difference in customer relational bonds and loyalty Lee Chi-Hsun; Etta Y. I. Chen; Su Jui-Lien
元智大學 2015-07 COFFEE OR TEA? CONSUMER DECISION DEPENDENCE IN ONLINE CONSUMER FORUM Etta Y. I. Chen; Yen-Ting Chiu

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