臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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Institution	Date	Title	Author
元智大學	Aug-21	從面子理論觀點探討服務失誤歷程中消費者之心理機制和行為反應—社會能見度和關係的干擾	蘇瑞蓮; 李奇勳; 李筑軒; Etta Y. I. Chen
元智大學	2023-07-20	THE INFLUENCE OF FASHION BRANDS’ SOCIAL MEDIA MARKETING EFFORTS ON BRAND ENGAGEMENT	Etta Y. I. Chen; Giang Pham
元智大學	2021/4/3	The Influence of Vietnamese Fashion Brands’ Social Media Marketing Efforts on Consumer Brand Engagement, Self-Brand Connection, and Brand Usage Intention	Giang Pham 范香江; Etta Y. I. Chen
元智大學	2020/6/19	自有品牌的產品創新策略與其消費者知覺探討	熊霈宸; Etta Y. I. Chen
元智大學	2020/6/19	自有品牌的產品創新策略與其消費者知覺探討	熊霈宸; Etta Y. I. Chen
元智大學	2019-07-09	Case Study of a Global Social Brand: The Big Issue in Taiwan	Ingrid Tseng; Etta Y. I. Chen
元智大學	2018-07-26	HOPE AND SUBJECTIVE WELL-BEING OF ELDER CONSUMERS: CONSUMPTION FOR A TRAVEL TOUR AS EXAMPLE	Etta Y. I. Chen; Yi-Hsuan Chiang
元智大學	2017-07-04	A Study of Brand Experience and Value: the Case of Premium Hostel	Etta Y. I. Chen; Meng-Hua Wu
元智大學	2015-10-01	Investigate the gender difference in customer relational bonds and loyalty	Lee Chi-Hsun; Etta Y. I. Chen; Su Jui-Lien
元智大學	2015-07	COFFEE OR TEA? CONSUMER DECISION DEPENDENCE IN ONLINE CONSUMER FORUM	Etta Y. I. Chen; Yen-Ting Chiu

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