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Institution Date Title Author
國立高雄師範大學 2005 Consumer Ethnocentricity, Perceived Value, and Customer Loyalty: An Initial Study in Taiwan Hypermarket Retailing 譚大純; F. C. Pan;S. H. Lin;Dah-Cheung Tarn
國立高雄師範大學 2004 Shopping West in the East: Are International Large-scale Retailers Offering Patronizing Values over Domestic Rivalry in Chinese Community? 譚大純; F. C. Pan;Dah-Cheung Tarn

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