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機構 日期 題名 作者
中國文化大學 2013-11 Identifying failure recovery strategies for paper industrial suppliers Wu, WY (Wu, Wann-Yih); Hou, YC (Hou, Ya-Chung); Fu, CS (Fu, Chen-Su); Chang, CY (Chang, Chi-Ya)
中國文化大學 2013-09 The Relationships among Internal Marketing, Job Satisfaction, Relationship Marketing, Customer Orientation, and Organizational Performance: An Empirical Study of TFT-LCD Companies in Taiwan Wu, WY (Wu, Wann-Yih); Tsai, CC (Tsai, Chia-Chun); Fu, CS (Fu, Chen-Su)
中國文化大學 2013 Means-End Matrix and Deduction in Consumption Behavior Research Fu, CS (Fu, Chen-Su); Wu, WY (Wu, Wann-Yih)
中國文化大學 2012-05 The effects of product scarcity and consumers' need for uniqueness on purchase intention Wu, WY (Wu, Wann-Yih); Lu, HY (Lu, Hsiao-Yun); Wu, YY (Wu, Ying-Yin); Fu, CS (Fu, Chen-Su)
中國文化大學 2012 The Role of Endorsers, Framing, and Rewards on the Effectiveness of Dietary Supplement Advertisements Wu, WY (Wu, Wann-Yih); Linn, CT (Linn, Cho Thwe); Fu, CS (Fu, Chen-Su); Sukoco, BM (Sukoco, Badri Munir)
中國文化大學 2011-06 Integrating qualitative and quantitative methods to enhance means-end approach Wu, WY (Wu, Wann-Yih); Fu, CS (Fu, Chen-Su)
中國文化大學 2011-06 The influence of an online auction's product price and e-retailer reputation on consumers' perception, attitude, and behavioral intention Wu, WY (Wu, Wann-Yih); Huang, PC (Huang, Po-Ching); Fu, CS (Fu, Chen-Su)
中國文化大學 2010 The means-end cognitions of web advertising: a cross-cultural comparison Fu, CS (Fu, Chen-Su); Wu, WY (Wu, Wann-Yih)

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