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Institution Date Title Author
國立政治大學 2016 The Psychological Mechanism of Brand Co-creation Engagement 張愛華; Hsieh, Sara H.;Chang, Aihwa
國立政治大學 2015-07 The effects of emoticons and text-messaging on social interaction: Playfulness in mobile instant messaging 曾祥景; Hsieh, Sara H.; Tseng, Timmy H.
國立政治大學 2014-06 Transforming smartphone owners into partial employees: The effect of value creation and innovativeness on consumer coproduction behaviour 曾祥景; Lee, Crystal T.; Hsieh, Sara H.; Tseng, Timmy H.

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