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Institution	Date	Title	Author
義守大學	2012-03	Personalized mobile advertising: Its key attributes, trends, and social impact	Peng-Ting Chen;Hsin-Pei Hsieh
義守大學	2010-07	個人化多媒體行動廣告之設計與應用	謝欣蓓; Hsin-Pei Hsieh
義守大學	2009/08/02	Broadband mobile advertisement: What are the right ingredient and attributes for mobile subscribers	Peng-Ting Chen ; Hsin-Pei Hsieh ; Cheng, J.Z. ; Yu-Sheng Lin

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