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Institution Date Title Author
中國文化大學 2021-05 Applying the Kano model to investigate the quality of transportation services at mega events Chen, MC (Chen, Mu-Chen); Hsu, CL (Hsu, Chia-Lin); Huang, CH (Huang, Chun-Han)
中國文化大學 2020-11 Investigating pharmaceutical logistics service quality with refined Kano's model Chen, MC (Chen, Mu-Chen); Hsu, CL (Hsu, Chia-Lin); Lee, LH (Lee, Li-Hung)
中國文化大學 2020-06 How vloggers embrace their viewers: Focusing on the roles of para-social interactions and flow experience Hsu, CL (Hsu, Chia-Lin)
中國文化大學 2019-11 Service Quality and Customer Satisfaction in Pharmaceutical Logistics: An Analysis Based on Kano Model and Importance-Satisfaction Model Chen, MC (Chen, Mu-Chen); Hsu, CL (Hsu, Chia-Lin); Lee, LH (Lee, Li-Hung)
中國文化大學 2019-11 Effect of tangibilization cues on consumer purchase intention in the social media context: Regulatory focus perspective and the moderating role of perceived trust Chang, KC (Chang, Kuo-Chien); Hsu, YT (Hsu, Ya-Ti); Hsu, CL (Hsu, Chia-Lin); Sung, YK (Sung, Yung-Kun)
中國文化大學 2019-07 How green marketing, perceived motives and incentives influence behavioral intentions Chang, KC (Chang, Kuo-Chien); Hsu, CL (Hsu, Chia-Lin); Hsu, YT (Hsu, Ya-Ti); Chen, MC (Chen, Mu-Chen)
中國文化大學 2018-11 How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love Hsu, CL (Hsu, Chia-Lin); Chen, MC (Chen, Mu-Chen)
中國文化大學 2018-07 How does gamification improve user experience? An empirical investigation on the antecedences and consequences of user experience and its mediating role Hsu, CL (Hsu, Chia-Lin); Chen, MC (Chen, Mu-Chen)
中國文化大學 2018 Does product design matter? Exploring its influences in consumers' psychological responses and brand loyalty Hsu, CL (Hsu, Chia-Lin); Chen, YC (Chen, Yen-Chun); Yang, TN (Yang, Tai-Ning); Lin, WK (Lin, Wei-Ko); Liu, YH (Liu, Yi-Hsuan)
中國文化大學 2018 How social shopping retains customers? Capturing the essence of website quality and relationship quality Hsu, CL (Hsu, Chia-Lin; Chen, MC (Chen, Mu-Chen); Kumar, V (Kumar, Vikas)
中國文化大學 2017-07 Do website features matter in an online gamification context? Focusing on the mediating roles of user experience and attitude Hsu, CL (Hsu, Chia-Lin); Chen, YC (Chen, Yen-Chun); Yang, TN (Yang, Tai-Ning); Lin, WK (Lin, Wei-Ko)
中國文化大學 2017-07 Elucidating the determinants of purchase intention toward social shopping sites: A comparative study of Taiwan and Japan Hsu, CL (Hsu, Chia-Lin); Chen, MC (Chen, Mu-Chen); Kikuchi, K (Kikuchi, Kazuo); Machida, I (Machida, Ippei)
中國文化大學 2017-07 New gratifications for social word-of-mouth spread via mobile SNSs: Uses and gratifications approach with a perspective of media technology Lin, YH (Lin, Yu-Hsiang); Hsu, CL (Hsu, Chia-Lin); Chen, MF (Chen, Mei-Fang); Fang, CH (Fang, Cheng-Hsi)
中國文化大學 2017-07 New gratifications for social word-of-mouth spread via mobile SNSs: Uses and gratifications approach with a perspective of media technology Lin, YH (Lin, Yu-Hsiang); Hsu, CL (Hsu, Chia-Lin); Chen, MF (Chen, Mei-Fang); Fang, CH (Fang, Cheng-Hsi)
中國文化大學 2017-06 The mediating effect of flow experience on social shopping behavior Hsu, CL (Hsu, Chia-Lin); Chang, KC (Chang, Kuo-Chien); Kuo, NT (Kuo, Nien-Te); Cheng, YS (Cheng, Yi-Sung)
中國文化大學 2017-04 Exploring the effects of online customer reviews, regulatory focus, and product type on purchase intention: Perceived justice as a moderator Hsu, CL (Hsu, Chia-Lin); Yu, LC (Yu, Li-Chen); Chang, KC (Chang, Kuo-Chien)
中國文化大學 2017-04 Exploring the effects of online customer reviews, regulatory focus, and product type on purchase intention: Perceived justice as a moderator Hsu, CL (Hsu, Chia-Lin); Yu, LC (Yu, Li-Chen); Chang, KC (Chang, Kuo-Chien)
中國文化大學 2017 Investigating the determinants of e-book adoption Hsu, CL (Hsu, Chia-Lin); Lin, YH (Lin, Yu-Hsiang); Chen, MC (Chen, Mu-Chen); Chang, KC (Chang, Kuo-Chien); Hsieh, AY (Hsieh, Ai-Yun)
中國文化大學 2013-06 An empirical analysis of the antecedents of e-satisfaction and e-loyalty: focusing on the role of flow and its antecedents Hsu, CL (Hsu, Chia-Lin); Wu, CC (Wu, Cou-Chen); Chen, MC (Chen, Mu-Chen)

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