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Institution Date Title Author
朝陽科技大學 2025-10-16 The Mediating Role of Brand Relationship Quality in the Relationship Between Social Media Influencer Competence and Voter Citizenship Behavior: A Uses and Gratifications Theory Perspective Chen, Yi-Chang; Liu, Kai-Jui; Huang, Shu-Chin; 陳怡昌
朝陽科技大學 2025-10-16 Who Thrives Amid the Smart Transformation Wave? An AHP-Based Empirical Analysis of Competitive Advantage Drivers in Chain-Based Street Vendors(初稿) 黃淑琴;吳耀南;巫尚融;林聖玲;吳詠傑; Huang, Shu-Chin; Wu, Yao-Nan; Wu, Shang-Jung; Lin, Sheng-Ling; Wu, Yong-Jie
朝陽科技大學 2024-12-20 Cultural Creative Products in Focus How Product Quality, Environmental Atmosphere, and Perceived Value Drive Purchase Intention with Product Involvement as the Moderator 李靜芳;王詩涵;黃淑琴; Lee, Ching-Fang; Wang, Shih-Han; Huang, Shu-Chin
朝陽科技大學 2024-12-20 Exploring Key Decision Factors for Supplier Selection in Building Material Stores from a Sustainability Perspective: Validation of the Hierarchical Value Model(初稿) Huang, Shu-Chin; Lin, Hua-Yi; Lee, Ching-Fang Chen, Yi-Chang Chen; Wu, Yao-Nan; 黃淑琴
朝陽科技大學 2024-12-20 Word-of-Mouth and Health Awareness of Health Food in the Digital Era: An Application of Text Mining (初稿) Huang, Shu-Chin; Liu, You-Sheng; Chen, Yi-Chang; Tsai, Chih-Ting; Wu, Yong-Jie; 黃淑琴
朝陽科技大學 2024-12-20 Can Korean Pop Culture Have the Influence on Travel Intention to Taiwanese? The Application of Theory of Planned Behavior 陳怡昌; 周小清; 劉凱睿; 黃淑琴; Chen, Yi-Chang; Melinda, Agnes; Liu, Kai-Jui; Huang, Shu-Chin
朝陽科技大學 2024-08-06 Understanding impulse buying in E-commerce: The Big Five traits perspective and moderating effect of time pressure and emotions Huang, Shu-Chin; Silalalahi, Andri Dayarana K.; Eunike, Ixora Javanisa; Riantama, Dalianus
朝陽科技大學 2024-01 汽車專業科目學生的現實挑戰─課堂知識與實際應用的差距探究 施依彤; Jhang, Jin-Sheng; Huang, Shu-Chin; Shih, I-Tung; Li, Guan-Hong
朝陽科技大學 2024-01 Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions Huang, Shu-Chin; Silalahi, Andri Dayarana K.; Eunike, Ixora Javanisa
朝陽科技大學 2023-12-15 How to improve customer satisfaction? Taking Ching-Tong Auto's Taoyuan factory as an example Jhang, Jin-Sheng; Li, Guan-Hong; Huang, Shu-Chin; Shih, I-Tung; 施依彤

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