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| 國立政治大學 |
2017-12 |
Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses
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陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung |
| 國立政治大學 |
2016 |
Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes
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陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung |
| 國立政治大學 |
2015 |
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
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林芝璇; Chen, Kuan‐Ju; Kim, Jooyoung; Lin, Jhih‐Syuan |
| 國立政治大學 |
2014 |
Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation
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陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan |
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