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Institution Date Title Author
實踐大學 2005 主要產品與贈品在不同比值與品牌權益搭配下對贈品宣告價值的打折認知、知覺價值與購買意願的影響─以涉入程度為干擾變數 郭盈吟; Kuo, Ying-Yin

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