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Institution Date Title Author
淡江大學 2018-11 Project Manager's Competency to Improve R&D Project Performance: Mediating Effect of Team Commitment and Moderating Effect of Project Type Yang, Li-Ren;Lee, Yueh-Hua
淡江大學 2017-06 Does Looking Delicious Mean Really Delicious? The Effects regarding Menu Design on Consumer’s ordering Behavior Lee, Yueh-Hua;Wang, Chin-Mei;Lee, Wen-Hwa
淡江大學 2016/02/06 Alignment Effect of Entrepreneurial Orientation and Marketing Orientation on Firm Performance Lee, Yueh-Hua
淡江大學 2015-01 The Feasibility of Technology-based Business Model for SMEs in Taiwan Tourism Industry Lee, Yueh-Hua;Wu, Kunshan
淡江大學 2014-12-08 The Feasibility of Technology-based Business Model for SMEs in Taiwan Tourism Industry Lee, Yueh-Hua;Wu, Kunshan
淡江大學 2014-11 Measureing the Social Value of Nuclear Energy Using Public Involvement in Public Management Wang, Chu-Ching;Lee, Yueh-Hua;Wang, Yu-Min
淡江大學 2014-09 How People Respond to Different Types of Humorous Advertising Lee, Yueh Hua
淡江大學 2014-04 An Evaluation of Public Attitude toward Nuclear Power after Fukushima Accident: Evidence from Taiwan Lee, Yueh-Hua; Wang, Chu-Ching
淡江大學 2014-02 Implication of Social Presence on Loyalty in Virtual Community Lee, Yueh-Hua
淡江大學 2014 Choice-Based Conjoint Model for Evaluating Consumers’ Purchasing Preferences for Battery Electric Vehicle Attributes Lee, Yueh-Hua; Wang, Chin-Mei; Lee, Wen-Ting
淡江大學 2014 Factors Influence the Fate of Nuclear Energy in Taiwan: The Roles of Risks and Benefits Perception Lee, Yueh-Hua; Wang, Chu-Ching
淡江大學 2014 A Decision Framework for Cloud Service Selection for SMEs: AHP Analysis Lee, Yueh-Hua
淡江大學 2013-04-22 Developing a decision model for CRM cloud technology in Taiwan SME sector 淡江大學企業管理學系; Lee, Yueh-Hua; Wu, Feng-Yi
淡江大學 2013 The Optimal Cooperative Relationship Evaluation Obtained Using TOPSIS Method Lee, Yueh-Hua; Chuang, Chung-chu; Wu, Feng-Yi
淡江大學 2013 Application of TOPSIS for Solving Optimal Brand Communication Effect on the Portal Lee, Yueh-Hua; Wu, Feng-Yi; Chuang, Chung-Chu
淡江大學 2012-11 The Influence of Contextual Factors on Nuclear Risk Communication Lee, Yueh-Hua; Wang, Chu-Ching; Hung, Yu-Yen
淡江大學 2012-01-15 Managing Transition from Products to Services in Lubricant Markets: A Tie strength Perspective Lee, Yueh-hua; Chang, Hsiao-chien; Tsai, Amy
淡江大學 2011-10 Effects of virtual teams of supply chain collaboration on new product development Lee, Yueh-Hua; Wang, Teresa; Liu, Chun-Hsien
淡江大學 2011-07 The Effect of Interpersonal Relationships on Brand Community Lee, Yueh-hua; Chang, Wei-lun
淡江大學 2009-05-30 Enhance Performance of New Product Development Through Supply Chain Collaboration Liu, Chun-Hsien; Lee, Yueh-Hua
淡江大學 2008-07 Supply Chain Collaboration during New Product Development:Asian Perspectives Liu, Chun-Hsien; Lee, Yueh-Hua
淡江大學 2008 Revisit service classification to construct a customer-oriented integrative service model Liu, Chun-hsien; 王居卿; Wang, Chu-ching; Lee, Yueh-hua
淡江大學 2000-05 A comparative analysis of taipei housing model Chang, Horng-jinh; Lee, Yueh-hua
淡江大學 1999-12-01 Specification of the Hedonic Price Model for Taipei Housing Market 張紘炬; Chang, Horng-jinh; 李月華; Lee, Yueh-hua

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