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| 中國文化大學 |
2017-01 |
Interaction Orientation and Product Development Performance for Taiwanese Electronics Firms: The Mediating Role of Market-Relating Capabilities
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Chen, YC (Chen, Yen-Chun); Li, PC (Li, Po-Chien); Evans, KR (Evans, Kenneth R.); Arnold, TJ (Arnold, Todd J.) |
| 中國文化大學 |
2016 |
Exploring interaction-based antecedents of marketing-R&D collaboration: evidence from the Taiwan's semiconductor industry
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Li, PC (Li, Po-Chien); Chen, YC (Chen, Yen-Chun) |
| 中國文化大學 |
2013-11 |
Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
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Chen, YC (Chen, Yen-Chun); Li, PC (Li, Po-Chien); Arnold, TJ (Arnold, Todd J.) |
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