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Institution Date Title Author
中國文化大學 2017-01 Interaction Orientation and Product Development Performance for Taiwanese Electronics Firms: The Mediating Role of Market-Relating Capabilities Chen, YC (Chen, Yen-Chun); Li, PC (Li, Po-Chien); Evans, KR (Evans, Kenneth R.); Arnold, TJ (Arnold, Todd J.)
中國文化大學 2016 Exploring interaction-based antecedents of marketing-R&D collaboration: evidence from the Taiwan's semiconductor industry Li, PC (Li, Po-Chien); Chen, YC (Chen, Yen-Chun)
中國文化大學 2013-11 Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets Chen, YC (Chen, Yen-Chun); Li, PC (Li, Po-Chien); Arnold, TJ (Arnold, Todd J.)

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