臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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Institution	Date	Title	Author
國立高雄第一科技大學	2014.01	Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective	Liao, Shuling;Cheng, Colin C.J.
國立高雄第一科技大學	2013	Consumer evaluation of self-service innovation failure: the effect of brand equity and attribution	Liao, Shuling;Cheng, Colin C.

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