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| 中國文化大學 |
2020-11 |
Exploration of patriotic brand image: its antecedents and impacts on purchase intentions
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Li, YF (Li, Yufan); Teng, WC (Teng, Weichen); Liao, TT (Liao, Tien-Tien); Lin, TMY (Lin, Tom M. Y.) |
| 中國文化大學 |
2020-05 |
An exploration of celebrity business ventures and their appeal to fans and non-fans
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Teng, WC (Teng, Weichen); Su, YH (Su, Yaohua); Liao, TT (Liao, Tien-Tien); Wei, CL (Wei, Cang-Liang) |
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