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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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2019臺灣學術機構典藏
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Institution Date Title Author
臺大學術典藏 2021-08-31T05:35:36Z Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions Liu S.-F;Lee H.-C;Lien N.-H.; Liu S.-F; Lee H.-C; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:34Z The impacts of benefit plans on employee turnover: A firm-level analysis approach on Taiwanese manufacturing industry Lee C.-H.; Hsu M.-L.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:34Z What does a negative political ad really say? the effects of different content dimensions Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:33Z Social media and marketing effectiveness Chen C.-W.;Lien N.-H.; Chen C.-W.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:33Z Technological opportunism and firm performance: Moderating contexts Lien N.-H.; NAI-HWA LIEN; Chen C.-W.; Chen C.-W.;Lien N.-H.
臺大學術典藏 2020-03-06T03:42:33Z The antecedents and belief-polarized effects of thought confidence Chou H.-Y.;Lien N.-H.;Liang K.-Y.; Chou H.-Y.; Lien N.-H.; Liang K.-Y.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:33Z The effects of incentive types and appeal regulatory framing in travel advertising Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:33Z The effects of appeal types and candidates' poll rankings in negative political advertising Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:32Z Effects of SMS teaser ads on product curiosity Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:32Z How do candidate poll ranking and election status affect the effects of negative political advertising? Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:32Z Narrative Ads: Argument Strength and Story Format Effects Lien N.-H.;Chen Y.-L.; Lien N.-H.; Chen Y.-L.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:32Z Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:31Z Advertising effects of songs' nostalgia and lyrics' relevance Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:31Z 消費者對服務共同品牌之評價 Chen C.-W.;Lien N.-H.; Chen C.-W.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:31Z Advertising Effectiveness and the Match-Up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image Lien N.-H.; Chou H.-Y.; Chang C.-H.; NAI-HWA LIEN; Lien N.-H.;Chou H.-Y.;Chang C.-H.
國立政治大學 2013-11 Technological opportunism and firm performance: Moderating contexts Chen, Chien-Wei;Lien, N.-H.; 陳建維
國立臺灣大學 2008-12 現任者聲譽對負面競選廣告效果之影響 ?乃華; 周軒逸; Lien, N.H.; Chou, H.Y.

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