臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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Institution	Date	Title	Author
臺大學術典藏	2020-03-06T03:42:32Z	Narrative Ads: Argument Strength and Story Format Effects	Lien N.-H.;Chen Y.-L.; Lien N.-H.; Chen Y.-L.; NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:32Z	Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs	Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:31Z	Advertising effects of songs' nostalgia and lyrics' relevance	Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:31Z	消費者對服務共同品牌之評價	Chen C.-W.;Lien N.-H.; Chen C.-W.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏	2020-03-06T03:42:31Z	Advertising Effectiveness and the Match-Up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image	Lien N.-H.; Chou H.-Y.; Chang C.-H.; NAI-HWA LIEN; Lien N.-H.;Chou H.-Y.;Chang C.-H.
國立政治大學	2013-11	Technological opportunism and firm performance: Moderating contexts	Chen, Chien-Wei;Lien, N.-H.; 陳建維
國立臺灣大學	2008-12	現任者聲譽對負面競選廣告效果之影響	?乃華; 周軒逸; Lien, N.H.; Chou, H.Y.

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