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Taiwan Academic Institutional Repository >
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"lien nai hwa"
Showing items 1-10 of 18 (2 Page(s) Totally)
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| 臺大學術典藏 |
2020-03-06T03:42:32Z |
How do candidate poll ranking and election status affect the effects of negative political advertising?
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Chou, Hsuan-Yi;Lien, Nai-Hwa; Chou, Hsuan-Yi; Lien, Nai-Hwa; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T08:48:32Z |
The Moderating Effects of Guilt, Self-Control, and Temporal Distance on Consumer Preference toward Premium-Based Promotions
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Lien, Nai-Hwa;Chien-Wei Chen;Yu-Hsin Chung;Hsui-Fen Chien; Lien, Nai-Hwa; Chien-Wei Chen; Yu-Hsin Chung; Hsui-Fen Chien; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T08:20:20Z |
The Effects of Electronic Word of Mouth on Attitude Adjustment and Change: The Moderating Role of Need for Cognition
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Lien, Nai-Hwa;Yi-Ling Chen; Lien, Nai-Hwa; Yi-Ling Chen; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T07:10:54Z |
Memory-Based Judgments: The Role of Information Typicality and Processing Ability
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Lien, Nai-Hwa;Douglas M. Stayman; Lien, Nai-Hwa; Douglas M. Stayman; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T06:04:33Z |
Self-Referencing, Persuasion, and the Role of Affect,
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Lien, Nai-Hwa;Douglas M. Stayman; Lien, Nai-Hwa; Douglas M. Stayman; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T06:04:33Z |
The Influence of Webmosphere on Shopping Values and Impulstive Buying Intention
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Lien, Nai-Hwa;Shih-Yin Fann; Lien, Nai-Hwa; Shih-Yin Fann; NAI-HWA LIEN |
| 國立政治大學 |
2017 |
Social media and marketing effectiveness
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Chen, Chien-Wei;Lien, Nai-Hwa; 陳建維 |
| 國立政治大學 |
2016 |
Fear of Product Obsolescence and Intention to Upgrade
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陳建維; Chen, Chien-Wei;Lien, Nai-Hwa |
| 國立政治大學 |
2014 |
Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects
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Chen, Chien-Wei;Lien, Nai-Hwa; 陳建維 |
| 國立政治大學 |
2011-07 |
另類廣告不一致：品牌來源國與品牌消費文化定位之觀點
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林正士;練乃華;周軒逸; Lin, Cheng-Shih;Lien, Nai-Hwa;Chou, Hsuan-Yi |
Showing items 1-10 of 18 (2 Page(s) Totally)
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