| 臺大學術典藏 |
2020-03-06T03:42:32Z |
How do candidate poll ranking and election status affect the effects of negative political advertising?
|
Chou, Hsuan-Yi;Lien, Nai-Hwa; Chou, Hsuan-Yi; Lien, Nai-Hwa; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T08:48:32Z |
The Moderating Effects of Guilt, Self-Control, and Temporal Distance on Consumer Preference toward Premium-Based Promotions
|
Lien, Nai-Hwa;Chien-Wei Chen;Yu-Hsin Chung;Hsui-Fen Chien; Lien, Nai-Hwa; Chien-Wei Chen; Yu-Hsin Chung; Hsui-Fen Chien; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T08:20:20Z |
The Effects of Electronic Word of Mouth on Attitude Adjustment and Change: The Moderating Role of Need for Cognition
|
Lien, Nai-Hwa;Yi-Ling Chen; Lien, Nai-Hwa; Yi-Ling Chen; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T07:10:54Z |
Memory-Based Judgments: The Role of Information Typicality and Processing Ability
|
Lien, Nai-Hwa;Douglas M. Stayman; Lien, Nai-Hwa; Douglas M. Stayman; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T06:04:33Z |
Self-Referencing, Persuasion, and the Role of Affect,
|
Lien, Nai-Hwa;Douglas M. Stayman; Lien, Nai-Hwa; Douglas M. Stayman; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T06:04:33Z |
The Influence of Webmosphere on Shopping Values and Impulstive Buying Intention
|
Lien, Nai-Hwa;Shih-Yin Fann; Lien, Nai-Hwa; Shih-Yin Fann; NAI-HWA LIEN |
| 國立政治大學 |
2017 |
Social media and marketing effectiveness
|
Chen, Chien-Wei;Lien, Nai-Hwa; 陳建維 |
| 國立政治大學 |
2016 |
Fear of Product Obsolescence and Intention to Upgrade
|
陳建維; Chen, Chien-Wei;Lien, Nai-Hwa |
| 國立政治大學 |
2014 |
Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects
|
Chen, Chien-Wei;Lien, Nai-Hwa; 陳建維 |
| 國立政治大學 |
2011-07 |
另類廣告不一致：品牌來源國與品牌消費文化定位之觀點
|
林正士;練乃華;周軒逸; Lin, Cheng-Shih;Lien, Nai-Hwa;Chou, Hsuan-Yi |
| 國立臺灣大學 |
2008-11 |
The Effects of Service Quality Dimensions on Customer Satisfaction Across Different Service Types: Alternative Differentiation as a Moderator
|
Lien, Nai-Hwa; Kao, Shu-Luan |
| 臺大學術典藏 |
2008-11 |
The Effects of Service Quality Dimensions on Customer Satisfaction Across Different Service Types: Alternative Differentiation as a Moderator
|
Lien, Nai-Hwa; Kao, Shu-Luan; Lien, Nai-Hwa; Kao, Shu-Luan |
| 國立臺灣大學 |
2006 |
The Impacts of Benefits Plan on Employee Turnover: A Firm Level Analysis Approach on Taiwanese Manufacturing Industry
|
Lee, Chun-Hsien; Hsu, Mu-Lan; Lien, Nai-Hwa |
| 臺大學術典藏 |
2006 |
The Impacts of Benefits Plan on Employee Turnover: A Firm Level Analysis Approach on Taiwanese Manufacturing Industry
|
Lee, Chun-Hsien; Hsu, Mu-Lan; Lien, Nai-Hwa; Lee, Chun-Hsien; Hsu, Mu-Lan; Lien, Nai-Hwa |
| 國立臺灣大學 |
2001 |
Gender Difference in Persuasibility: The Moderating Role of Product Type and Endorser Expertise
|
Lien, Nai-Hwa |
| 國立臺灣大學 |
2001 |
Elaboration Likelihood Model in Consumer Research: A Review
|
Lien, Nai-Hwa |
| 臺大學術典藏 |
2001 |
Gender Difference in Persuasibility: The Moderating Role of Product Type and Endorser Expertise
|
Lien, Nai-Hwa; Lien, Nai-Hwa |
| 臺大學術典藏 |
2001 |
Elaboration Likelihood Model in Consumer Research: A Review
|
Lien, Nai-Hwa; Lien, Nai-Hwa |
