| 國立政治大學 |
2016 |
Understanding the effect of social television on TV banding: A uses and gratifications Perspective
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陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
| 國立交通大學 |
2015-11-26T01:02:29Z |
應用PSO求解多艙種車輛路線問題
|
林致瑄; Lin, Jhih-Syuan; 韓復華; Han, Anthony Fu-Wha |
| 國立政治大學 |
2015-08 |
Would you be my friend? An examination of global marketers' brand personification strategies in social media
|
陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
| 國立政治大學 |
2015 |
Would you be my friend? An examination of global marketers’ brand personification strategies in social media
|
林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
| 國立政治大學 |
2015 |
Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism
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陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
| 國立政治大學 |
2015 |
Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions
|
陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun |
| 國立政治大學 |
2015 |
How Pinteresting! Exploring global brands’ visual brand identity strategies
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陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun |
| 國立政治大學 |
2014 |
Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships
|
林芝璇; Lin, Jhih-Syuan; Sung, Yongjun |
| 國立政治大學 |
2014 |
An empirical examination of viewers' TV show commitment and social TV uses in TV show-viewer relationships
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陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
| 國立政治大學 |
2014 |
Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation
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陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan |
| 國立政治大學 |
2013 |
To app or not to app: Engaging consumers via branded mobile apps
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林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun |
| 國立政治大學 |
2013 |
Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers.
|
林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan |
| 國立政治大學 |
2013 |
Forgiving brand failures: The role of brand relationship commitment
|
陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun |
| 國立政治大學 |
2013 |
Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships
|
陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
| 國立政治大學 |
2012 |
Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China
|
林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan |
| 國立政治大學 |
2011 |
Are you following me? A content analysis of TV networks’ brand communication on Twitter
|
林芝璇; Lin, Jhih-Syuan; Peña, Jorge |
| 國立政治大學 |
2011 |
Stop playing with your food! A comparison of for-profit and non-profit food related advergames
|
林芝璇; Cicchirillo, Vincent; Lin, Jhih-Syuan |
| 國立政治大學 |
2011 |
Actual self vs. avatar self: The effects of social contexts on self-expression
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林芝璇; Sung, Yongjun; Moon, Jang Ho; Kang, Mihyun; Lin, Jhih-Syuan |
| 國立政治大學 |
2010 |
Antecedents and consequences of cross-media usage: A study of a TV program's official web site
|
林芝璇; Lin, Jhih-Syuan; Cho, Chang-Hoan |
| 國立成功大學 |
2003-06-06 |
噴霧乾燥法製備表面改質之氮化鋁粉體
|
林致暄; Lin, Jhih-Syuan |
| 國立成功大學 |
2003-06-06 |
噴霧乾燥法製備表面改質之氮化鋁粉體
|
林致暄; Lin, Jhih-Syuan |
