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Institution Date Title Author
臺大學術典藏 2022-03-22T15:05:32Z Functional Investigation of Meningeal Lymphatic System in Experimental Intracerebral Hemorrhage Tsai, Hsin Hsi; Hsieh, Yung Chia; Lin, Jhih Syuan; Kuo, Zi Ting; Ho, Chi Ying; CHIH-HUNG CHEN; CHE-FENG CHANG
國立政治大學 2018-07 Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram 林芝璇; Phua, Joe; Lin, Jhih-Syuan; Limn, Dong Jae
國立政治大學 2018-07 Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections 林芝璇; Lin, Jhih-Syuan; Himelboim, Itai
國立政治大學 2018-07 Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
國立政治大學 2018-06 Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Shan, Yan
國立政治大學 2018 Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty 林芝璇; Lin, Jhih-Syuan; Chen, Kuan-Ju; Sung, Yongjun
國立政治大學 2018 When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan
國立政治大學 2017 Personality traits, motivations, and emotional consequences of social media usage 林芝璇; Lin, Jhih-Syuan; Lee, Yen-I; Jin, Yan; Bob, Gilbreath
國立成功大學 2016-09-02 應用於無線感測網路之雙取樣超低功耗免外部時脈喚醒接收機 林志軒; Lin, Jhih-Syuan
國立政治大學 2016-05 Social television: Examining the antecedents and consequences of connected TV viewing 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun; Chen, Kuan-Ju
國立政治大學 2016 Understanding the effect of social television on TV banding: A uses and gratifications Perspective 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
國立交通大學 2015-11-26T01:02:29Z 應用PSO求解多艙種車輛路線問題 林致瑄; Lin, Jhih-Syuan; 韓復華; Han, Anthony Fu-Wha
國立政治大學 2015-08 Would you be my friend? An examination of global marketers' brand personification strategies in social media 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
國立政治大學 2015 Would you be my friend? An examination of global marketers’ brand personification strategies in social media 林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
國立政治大學 2015 Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
國立政治大學 2015 Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
國立政治大學 2015 How Pinteresting! Exploring global brands’ visual brand identity strategies 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
國立政治大學 2014 Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun
國立政治大學 2014 An empirical examination of viewers' TV show commitment and social TV uses in TV show-viewer relationships 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
國立政治大學 2014 Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan
國立政治大學 2013 To app or not to app: Engaging consumers via branded mobile apps 林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun
國立政治大學 2013 Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers. 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan
國立政治大學 2013 Forgiving brand failures: The role of brand relationship commitment 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
國立政治大學 2013 Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
國立政治大學 2012 Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan

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