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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
國立政治大學 2017-04 Exploring Wasteful Consumption 林穎青; Lin, Ying-Ching;Chang, Chiu-chi Angela
國立政治大學 2017 Creating an effective code-switched ad for monolinguals: The influence of brand origin and foreign language familiarity Lin, Ying-Ching;Wang, Kai-Yu;Hsieh, Jun-Yi; 林穎青
佛光大學 2017 宜蘭縣國中三年級學生文化資本、師生關係及學業成就關係之研究 林映青; LIN, YING-CHING
國立政治大學 2016-10 Local or Global Image? The Role of Consumers' Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals 林穎青; 林穎青; Lin, Ying-Ching;Wang, Kai-Yu; Lin, Ying-Ching;Wang, Kai-Yu
國立政治大學 2015 Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals Lin, Ying-Ching;Wang, Kai-Yu; 林穎青
國立政治大學 2013 The face value of foreign currency on consumer price perception—The moderating effect of product substitution 林穎青;Fang, Shiuan-Huei; Lin, Ying-Ching;Fang, Shiuan-Huei
國立政治大學 2012 Double Standard: The Role of Environmental Consciousness in Green Product Usage 林穎青; Lin, Ying-Ching;Chang, Chiu-Chi
國立政治大學 2012 Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk 林穎青; Lin, Ying-Ching;Chang, Chiu-chi Angela;Lin, Yu-Fang
國立政治大學 2010 Attributions and Outcomes of Customer Misbehavior 林穎青; Huang, Wen-Hsien;Lin, Ying-Ching;Wen, Yu-Chia
國立政治大學 2008 The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal? 林穎青; Raghubir, Priya;Tyebjee, yzoon T.;Lin, Ying-Ching

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