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Taiwan Academic Institutional Repository >
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"lin ying ching"
Showing items 1-10 of 27 (3 Page(s) Totally)
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| 國立政治大學 |
2017-04 |
Exploring Wasteful Consumption
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林穎青; Lin, Ying-Ching;Chang, Chiu-chi Angela |
| 國立政治大學 |
2017 |
Creating an effective code-switched ad for monolinguals: The influence of brand origin and foreign language familiarity
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Lin, Ying-Ching;Wang, Kai-Yu;Hsieh, Jun-Yi; 林穎青 |
| 佛光大學 |
2017 |
宜蘭縣國中三年級學生文化資本、師生關係及學業成就關係之研究
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林映青; LIN, YING-CHING |
| 國立政治大學 |
2016-10 |
Local or Global Image? The Role of Consumers' Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals
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林穎青; 林穎青; Lin, Ying-Ching;Wang, Kai-Yu; Lin, Ying-Ching;Wang, Kai-Yu |
| 國立政治大學 |
2015 |
Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals
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Lin, Ying-Ching;Wang, Kai-Yu; 林穎青 |
| 國立政治大學 |
2013 |
The face value of foreign currency on consumer price perception—The moderating effect of product substitution
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林穎青;Fang, Shiuan-Huei; Lin, Ying-Ching;Fang, Shiuan-Huei |
| 國立政治大學 |
2012 |
Double Standard: The Role of Environmental Consciousness in Green Product Usage
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林穎青; Lin, Ying-Ching;Chang, Chiu-Chi |
| 國立政治大學 |
2012 |
Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk
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林穎青; Lin, Ying-Ching;Chang, Chiu-chi Angela;Lin, Yu-Fang |
| 國立政治大學 |
2010 |
Attributions and Outcomes of Customer Misbehavior
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林穎青; Huang, Wen-Hsien;Lin, Ying-Ching;Wen, Yu-Chia |
| 國立政治大學 |
2008 |
The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?
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林穎青; Raghubir, Priya;Tyebjee, yzoon T.;Lin, Ying-Ching |
Showing items 1-10 of 27 (3 Page(s) Totally)
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