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Institution Date Title Author
國立臺灣海洋大學 2018-12 Brand Loyalty in the Cruise Sector: Age Cohorts, Gender, and Travel Attributes as Key Moderators for Relationship Marketing Stephen W. Wang; Maxwell K. Hsu; Angeline G. Close; Feng-Ming Tsai
國立臺灣海洋大學 2018-12 Brand Loyalty in the Cruise Sector: Age Cohorts, Gender, and Travel Attributes as Key Moderators for Relationship Marketing Theory Feng-Ming Tsai; Angeline G. Close; Maxwell K. Hsu; Stephen W. Wang
國立臺灣海洋大學 2018-11 Self-service technology adoption by air passengers: a case study of fast air travel services in Taiwan Che-Hui Lien; Maxwell K. Hsu; Jing-Zhi Shang; Stephen W. Wang
國立臺灣海洋大學 2018-08 Air passenger's perception toward pre-flight safety briefing videos: Does it matter? Chia-Chen Lee; Stephen W. Wang; Maxwell K. Hsu; Shih-Ming Ja
國立臺灣海洋大學 2018-07 Analysis of consumers’ attitudinal and emotional factors on luxury apparel brand purchase intentions Stephen W. Wang; Lou E. Pelton; Maxwell K. Hsu
國立臺灣海洋大學 2018-04 Positive moods and word-of-mouth in the banking industry: A moderated mediation model of perceived value and relational benefits Che-Hui Lien; Jyh-Jeng Wu; Maxwell K. Hsu; Stephen W. Wang
國立臺灣海洋大學 2018 Key account relationship management: the moderating effects of relationship duration and transaction volume Jian He Yeh; Stephen W. Wang; Maxwell K. Hsu; Scott Swanson
國立臺灣海洋大學 2016-08 Airline co-branded credit cards - An application of the theory of planned behavior Stephen W. Wang;Maxwell K. Hsu
國立臺灣海洋大學 2016-08 Airline co-branded credit cards—An application of the theory of planned behavior Stephen W. Wang;Maxwell K. Hsu
國立臺灣海洋大學 2014-01-28 Virtually Compatible or Risky Business? Investigating Consumers’ Proclivity Toward Online Banking Services Stephen W. Wang ;Maxwell K. Hsu ;Lou E. Pelton ;Danqing Xi
國立臺灣海洋大學 2009-03 Computer Attitude, Statistics Anxiety and Self-Efficacy on Statistical Software Adoption Behavior: An Empirical Study of Online MBA Learners Maxwell K. Hsu;Stephen W. Wang;Kevin K. Chiu
國立臺灣海洋大學 2008 Influence of Attitude, Anxiety and Self-Efficacy toward Statistics and Technology on Statistical Package Software Usage Behavior Maxwell K. Hsu;Stephen W. Wang;Kevin Kuan-Shun Chiu
國立臺灣大學 2003-01 Career Satisfaction for Managerial and Technical Anchored IS Personnel in Later Career Stages Maxwell K. Hsu; Houn-Gee Chen; James Jiang, Gary Klein

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