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Showing items 11-20 of 46  (5 Page(s) Totally)
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Institution Date Title Author
臺大學術典藏 2020-03-06T03:42:33Z Social media and marketing effectiveness Chen C.-W.;Lien N.-H.; Chen C.-W.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:33Z Technological opportunism and firm performance: Moderating contexts Lien N.-H.; NAI-HWA LIEN; Chen C.-W.; Chen C.-W.;Lien N.-H.
臺大學術典藏 2020-03-06T03:42:33Z The antecedents and belief-polarized effects of thought confidence Chou H.-Y.;Lien N.-H.;Liang K.-Y.; Chou H.-Y.; Lien N.-H.; Liang K.-Y.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:33Z The effects of incentive types and appeal regulatory framing in travel advertising Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:33Z The effects of appeal types and candidates' poll rankings in negative political advertising Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:32Z Effects of SMS teaser ads on product curiosity Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:32Z How do candidate poll ranking and election status affect the effects of negative political advertising? Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:32Z How do candidate poll ranking and election status affect the effects of negative political advertising? Chou, Hsuan-Yi;Lien, Nai-Hwa; Chou, Hsuan-Yi; Lien, Nai-Hwa; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:32Z Narrative Ads: Argument Strength and Story Format Effects Lien N.-H.;Chen Y.-L.; Lien N.-H.; Chen Y.-L.; NAI-HWA LIEN
臺大學術典藏 2020-03-06T03:42:32Z Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN

Showing items 11-20 of 46  (5 Page(s) Totally)
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