| 臺大學術典藏 |
2020-03-06T03:42:35Z |
時間距離對負面競選廣告效果之影響
|
周軒逸(Hsuan-Yi Chou);練乃華(Nai-Hwa Lien); 周軒逸(Hsuan-Yi Chou); 練乃華(Nai-Hwa Lien); NAI-HWA LIEN |
| 臺大學術典藏 |
2020-03-06T03:42:34Z |
The impacts of benefit plans on employee turnover: A firm-level analysis approach on Taiwanese manufacturing industry
|
Lee C.-H.; Hsu M.-L.; Lien N.-H.; NAI-HWA LIEN |
| 臺大學術典藏 |
2020-03-06T03:42:34Z |
又愛又怕的夢幻市場─同性戀廣告效果之研究
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周軒逸(Hsuan-Yi Chou);練乃華(Nai-Hwa Lien); 周軒逸(Hsuan-Yi Chou); 練乃華(Nai-Hwa Lien); NAI-HWA LIEN |
| 臺大學術典藏 |
2020-03-06T03:42:34Z |
另類廣告不一致：品牌來源國與品牌消費文化定位之觀點
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林正士(Cheng-Shih Lin);練乃華(Nai-Hwa Lien);周軒逸(Hsuan-Yi Chou); 林正士(Cheng-Shih Lin); 練乃華(Nai-Hwa Lien); 周軒逸(Hsuan-Yi Chou); NAI-HWA LIEN |
| 臺大學術典藏 |
2020-03-06T03:42:34Z |
What does a negative political ad really say? the effects of different content dimensions
|
Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN |
| 臺大學術典藏 |
2020-03-06T03:42:33Z |
Social media and marketing effectiveness
|
Chen C.-W.;Lien N.-H.; Chen C.-W.; Lien N.-H.; NAI-HWA LIEN |
| 臺大學術典藏 |
2020-03-06T03:42:33Z |
Technological opportunism and firm performance: Moderating contexts
|
Lien N.-H.; NAI-HWA LIEN; Chen C.-W.; Chen C.-W.;Lien N.-H. |
| 臺大學術典藏 |
2020-03-06T03:42:33Z |
The antecedents and belief-polarized effects of thought confidence
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Chou H.-Y.;Lien N.-H.;Liang K.-Y.; Chou H.-Y.; Lien N.-H.; Liang K.-Y.; NAI-HWA LIEN |
| 臺大學術典藏 |
2020-03-06T03:42:33Z |
The effects of incentive types and appeal regulatory framing in travel advertising
|
Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN |
| 臺大學術典藏 |
2020-03-06T03:42:33Z |
The effects of appeal types and candidates' poll rankings in negative political advertising
|
Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN |
| 臺大學術典藏 |
2020-03-06T03:42:32Z |
Effects of SMS teaser ads on product curiosity
|
Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN |
| 臺大學術典藏 |
2020-03-06T03:42:32Z |
How do candidate poll ranking and election status affect the effects of negative political advertising?
|
Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN |
| 臺大學術典藏 |
2020-03-06T03:42:32Z |
How do candidate poll ranking and election status affect the effects of negative political advertising?
|
Chou, Hsuan-Yi;Lien, Nai-Hwa; Chou, Hsuan-Yi; Lien, Nai-Hwa; NAI-HWA LIEN |
| 臺大學術典藏 |
2020-03-06T03:42:32Z |
Narrative Ads: Argument Strength and Story Format Effects
|
Lien N.-H.;Chen Y.-L.; Lien N.-H.; Chen Y.-L.; NAI-HWA LIEN |
| 臺大學術典藏 |
2020-03-06T03:42:32Z |
Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs
|
Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN |
| 臺大學術典藏 |
2020-03-06T03:42:31Z |
Advertising effects of songs' nostalgia and lyrics' relevance
|
Chou H.-Y.;Lien N.-H.; Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN |
| 臺大學術典藏 |
2020-03-06T03:42:31Z |
消費者對服務共同品牌之評價
|
Chen C.-W.;Lien N.-H.; Chen C.-W.; Lien N.-H.; NAI-HWA LIEN |
| 臺大學術典藏 |
2020-03-06T03:42:31Z |
Advertising Effectiveness and the Match-Up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image
|
Lien N.-H.; Chou H.-Y.; Chang C.-H.; NAI-HWA LIEN; Lien N.-H.;Chou H.-Y.;Chang C.-H. |
| 臺大學術典藏 |
2018-09-10T15:01:20Z |
Launch tactics and product cannibalization in high technology markets
|
NAI-HWA LIEN; NAI-HWA LIEN; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T09:26:13Z |
產品來源國聯想與廣告內容不一致之廣告效果
|
林正士;周軒逸;練乃華; 林正士; 周軒逸; 練乃華; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T08:48:32Z |
部落格迴響一致性對讀者態度之影響
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周軒逸;陳怡伶;練乃華; 周軒逸; 陳怡伶; 練乃華; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T08:48:32Z |
The Moderating Effects of Guilt, Self-Control, and Temporal Distance on Consumer Preference toward Premium-Based Promotions
|
Lien, Nai-Hwa;Chien-Wei Chen;Yu-Hsin Chung;Hsui-Fen Chien; Lien, Nai-Hwa; Chien-Wei Chen; Yu-Hsin Chung; Hsui-Fen Chien; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T08:20:20Z |
你今天blog了嗎：部落格電影口碑之信任效果研究
|
練乃華; NAI-HWA LIEN; 周軒逸;陳怡伶;練乃華; 周軒逸; 陳怡伶 |
| 臺大學術典藏 |
2018-09-10T08:20:20Z |
A Resource-Based View of Marketing Communications for International Product Launch
|
Chen, Chien-Wei;Nai-Hwa Lien; Chen, Chien-Wei; Nai-Hwa Lien; NAI-HWA LIEN |
| 臺大學術典藏 |
2018-09-10T08:20:20Z |
The Effects of Electronic Word of Mouth on Attitude Adjustment and Change: The Moderating Role of Need for Cognition
|
Lien, Nai-Hwa;Yi-Ling Chen; Lien, Nai-Hwa; Yi-Ling Chen; NAI-HWA LIEN |
