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國立高雄餐旅大學 |
2008-03 |
廣告效果對購買意願影響之研究-以速食業電視廣告為例
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洪麗珠;陳月如;吳念潔;陳玫婷;尤珮文;張乃文;鍾雅婷; Li-Chu Hung;Yue-Ru Chen;Nien-Chieh Wu;Mei-Ting Chen;Pei-Wen Yu;Nai-Wen Chang;Ya-Ting Chung |
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