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Institution Date Title Author
朝陽科技大學 2016 銀行服務之顧客價值階層之研究:方法目的鏈與KANO模式之應用 白佩玉; Pai, Pei-Yu
國立政治大學 2013.05 User adoption of social networking sites: Eliciting uses and gratifications through a means–end approach 白佩玉; Pai,Pei-Yu
國立政治大學 2013.04 Explaining Members' Proactive Participation in Virtual Communities 白佩玉; Pai,Pei-Yu
國立政治大學 2012.03 Positive and negative aspects of online community cultivation: Implications for online stores’ relationship management 白佩玉; Pai,Pei-Yu
國立政治大學 2011.04 How virtual community participation influences consumer loyalty intentions in online shopping contexts: An investigation of mediating factors. 白佩玉; Pai,Pei-Yu
元智大學 2009-05 Facilitating the Development of Firm-Customer Relationships through Virtual Community Cultivation 蔡顯童; Pai, Pei-Yu; Ya-Ling Chiou

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