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Institution Date Title Author
真理大學 2008-09 體育節目品牌形象、忠誠度影響之研究-以漢聲電台轉播中華職棒為例 張庭彰;何育敏;王端麟;石金龍; Ting-Zhang Zhang;Yu-Min He;Rui-Lin Wang;Jin-Long Shi

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