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Institution Date Title Author
朝陽科技大學 2023-08 Does Online Brand Influence Offline Word-of-mouth? Using Pop-up Stores as a Means of Surprise and Brand Experience 李冠穎; Lee, Kuan-Yin; Samanta, Prasana Kumar
朝陽科技大學 2023-06 Teaching Knowledge in the Logic and Engineering Method through Board Games 李冠穎; Lee, Kuan-Yin; Samanta, Prasana Kumar
朝陽科技大學 2023-06 Building a University Department Brand through Brand Association Network Technology 李冠穎; Lee, Kuan-Yin; Samanta, Prasana Kumar; Demirci, Serhan
朝陽科技大學 2022-06 陳列展示差很大!感官與購買意圖間之研究 李冠穎;沈柏瑞; Lee, Kuan-Yin;Samanta, Prasana Kumar

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