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Institution Date Title Author
臺大學術典藏 2022-09-06T10:14:04Z Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach Crystal T. Lee; Ling-Yen Pan; Sara H. Hsieh
國立政治大學 2013 消費者共創的心理機制對品牌投入度之研究 謝慧璋; Sara H. Hsieh

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