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Taiwan Academic Institutional Repository >
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"shan yan"
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| 國立政治大學 |
2018-06 |
Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem
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陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Shan, Yan |
| 國立政治大學 |
2018 |
When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives
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陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan |
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