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Institution Date Title Author
臺大學術典藏 2007-06 The Optimal Generic Advertising and Brand Advertising Strategies for Duopolistic Firms Chou, Shan-Yu;Chyi-Mei Chen;Yong-Sheng Ku; Chou, Shan-Yu; Chyi-Mei Chen; Yong-Sheng Ku; SHAN-YU CHOU
國立臺灣海洋大學 2006-10-01 Target Marketing in a Distribution Channel: Implications for a Manufacturer’s Returns Policy Shih-Ping Jeng;Shan-Yu Chou; 鄭士蘋；周善瑜
國立臺灣大學 2006-06 Communication Strategies and Product Design on the Dual Channels Wu, I-Huei; Shan-Yu Chou; Ning-Hsiu Su
國立臺灣大學 2006-06 Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel Chen, Chyi-Mei; Shan-Yu Chou; Chi-Cheng Wu
國立臺灣大學 2006-06 Downward Line Extension as a Means of Entry Deterrence Wu, Chi-Cheng; Shan-Yu Chou
國立臺灣大學 2006-06 Optimal Advertising Strategies under Debt Financing Hsiao, Lu; Shan-Yu Chou; Chyi-Mei Chen
臺大學術典藏 2006 網際網路興起對數位產品獨佔廠商產品決策與通路策略之影響 周善瑜(Shan-Yu Chou);張智勇(Chih-Yung Chang);蕭櫓(Lu Hsiao); 周善瑜(Shan-Yu Chou); 張智勇(Chih-Yung Chang); 蕭櫓(Lu Hsiao); SHAN-YU CHOU
臺大學術典藏 2005 網路興起對品牌競爭廠商獨家與共同經銷決策影響之研究 周善瑜; 蕭櫓; SHAN-YU CHOU; 周善瑜; 蕭櫓
臺大學術典藏 2002 以網際網路區別消費者之最適通路設計 周善瑜; 楊欣怡; SHAN-YU CHOU; 周善瑜; 楊欣怡
臺大學術典藏 1997 Retail Price Coordination to Create Framing Effects Chou, Shan-Yu;Chi-Mei Chen; Chou, Shan-Yu; Chi-Mei Chen; SHAN-YU CHOU
臺大學術典藏 1995-07 Exclusive-Dealing and Retailers’ Incentives of Promoting Private Labels Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU

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