| 臺大學術典藏 |
2020-03-06T03:42:46Z |
折價券轉售市場對製造商最適訂價、促銷與產品策略之影響
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陳其美(Chyi-Mei Chen);周善瑜(Shan-Yu Chou);張奕虹(I-Hung Chang);蔡依琳(Yi-Lin Tsai); 陳其美(Chyi-Mei Chen); 周善瑜(Shan-Yu Chou); 張奕虹(I-Hung Chang); 蔡依琳(Yi-Lin Tsai); SHAN-YU CHOU |
| 臺大學術典藏 |
2020-03-06T03:42:46Z |
個別化行銷下的最適折價券與?品線設計
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周善瑜(Shan-Yu Chou); 陳其美(Chyi-Mei Chen); 戴翊?(Yi-Hsuan Dai); SHAN-YU CHOU |
| 臺大學術典藏 |
2020-03-06T03:42:46Z |
網路興起對品牌競爭廠商獨家與共同經銷決策影響之研究
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周善瑜(Shan-Yu Chou); 蕭櫓(Lu Hsiao); SHAN-YU CHOU |
| 臺大學術典藏 |
2020-03-06T03:42:46Z |
網路興起對雙占廠商產品差異化決策、定價策略與社會福利之影響
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陳其美(Chyi-Mei Chen);周善瑜(Shan-Yu Chou);吳奕慧(I-Huei Wu);謝旻錡(Min-Chi Hsieh); 陳其美(Chyi-Mei Chen); 周善瑜(Shan-Yu Chou); 吳奕慧(I-Huei Wu); 謝旻錡(Min-Chi Hsieh); SHAN-YU CHOU |
| 臺大學術典藏 |
2020-03-06T03:42:46Z |
組合商品訂價模式之研究
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㏄到缝; 周善瑜; SHAN-YU CHOU |
| 臺大學術典藏 |
2020-03-06T03:42:45Z |
Private labels and new product development
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Chen C.-M.;Chou S.-Y.;Hsiao L.;Wu I.-H.; Chen C.-M.; Chou S.-Y.; Hsiao L.; Wu I.-H.; SHAN-YU CHOU |
| 臺大學術典藏 |
2020-03-06T03:42:45Z |
目標廣告下獨佔廠商之最適垂直產品線與媒體策略
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陳其美(Chyi-Mei Chen);周善瑜(Shan-Yu Chou);吳奕慧(I-Huei Wu);林怡伶(Yi-Ling Lin); 陳其美(Chyi-Mei Chen); 周善瑜(Shan-Yu Chou); 吳奕慧(I-Huei Wu); 林怡伶(Yi-Ling Lin); SHAN-YU CHOU |
| 臺大學術典藏 |
2020-03-06T03:42:45Z |
Target Marketing in a Distribution Channel: Implications for a Manufacturer's Returns Policy
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鄭士蘋(Shih-Ping Jeng); 周善瑜(Shan-Yu Chou); SHAN-YU CHOU |
| 臺大學術典藏 |
2020-03-06T03:42:45Z |
不對稱資訊下雙產品獨占廠商最適定價機制選擇：序列定價與組合定價
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陳其美(Chyi-Mei Chen);周善瑜(Shan-Yu Chou);吳惠婷(Hui-Ting Wu); 陳其美(Chyi-Mei Chen); 周善瑜(Shan-Yu Chou); 吳惠婷(Hui-Ting Wu); SHAN-YU CHOU |
| 臺大學術典藏 |
2020-03-06T03:42:44Z |
A comment on "is having more channels really better? A model of competition among commercial television broadcasters"
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Chou S.-Y.; Wu C.-C.; SHAN-YU CHOU |
| 臺大學術典藏 |
2020-03-06T03:42:44Z |
Brand Equity: Definition, Valuation, and Equilibrium Efficiency in a Duopolistic Industry
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SHAN-YU CHOU; 周善瑜(Shan-Yu Chou) |
| 臺大學術典藏 |
2018-09-10T09:26:04Z |
The Optimal Individual Marketing Strategies in Imperfect Competition in the Presence of the Internet
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Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T09:26:04Z |
The Equilibrium Channel and Advertising Strategies for Duopolistic Retailers
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Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T09:26:03Z |
網際網路與消費者結構對廠商最適通路設計之影響
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周善瑜;陳其美;陳怡如; 周善瑜; 陳其美; 陳怡如; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T08:48:16Z |
nformation Sharing and New Product Development in a Non-integrated Distribution Channel
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Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T08:20:02Z |
The Optimal Strategy of Complementary Good for Duopoly Firms
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Chyi-Mei Chen; Ho-Lin Tsai; SHAN-YU CHOU; Chou, Shan-Yu;Chyi-Mei Chen;Ho-Lin Tsai; Chou, Shan-Yu |
| 臺大學術典藏 |
2018-09-10T08:20:02Z |
A Theory of Price Dealing with Asymmetric Information
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Wu, I-Huei;Chyi-Mei Chen;Shan-Yu Chou; Wu, I-Huei; Chyi-Mei Chen; Shan-Yu Chou; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T08:20:02Z |
The Optimal Product Line Design in the Presence of Targeted and In-Store Advertising
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Chou, Shan-Yu;Chyi-Mei Chen; Chou, Shan-Yu; Chyi-Mei Chen; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T08:20:01Z |
Communication and Product Line Design with Dual Channels
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Wu, I-Huei;Shan-Yu Chou;Chyi-Mei Chen;Ning-Hsiu Su; Wu, I-Huei; Shan-Yu Chou; Chyi-Mei Chen; Ning-Hsiu Su; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T08:20:01Z |
A Theory of e-Coupon Strategy with Asymmetric Information
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Wu, I-Huei;Chyi-Mei Chen;Shan-Yu Chou; Wu, I-Huei; Chyi-Mei Chen; Shan-Yu Chou; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T07:44:10Z |
Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’ s Competency
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Chou, Shan-Yu;Chen, Chyi-Mei; Chou, Shan-Yu; Chen, Chyi-Mei; SHAN-YU CHOU; CHEN CHYI-MEI |
| 臺大學術典藏 |
2018-09-10T07:44:09Z |
Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’s Competency
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Chou, Shan-Yu;Chyi-Mei Chen; Chou, Shan-Yu; Chyi-Mei Chen; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T07:10:32Z |
Optimal Manufacture’s Promotion Design with Retailers’ Incentive Problems
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Chou, Shan-Yu;Chyi-Mei Chen; Chou, Shan-Yu; Chyi-Mei Chen; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T07:10:31Z |
Coupons and Rebates: An Incentive-based Theory of Promotion Instruments
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Chen, Chyi-Mei;Shan-Yu Chou;Lu Hsiao; Chen, Chyi-Mei; Shan-Yu Chou; Lu Hsiao; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T07:10:31Z |
Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel
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SHAN-YU CHOU; Chen, Chyi-Mei;Shan-Yu Chou;Chi-Cheng Wu; Chen, Chyi-Mei; Shan-Yu Chou; Chi-Cheng Wu |
