| 臺大學術典藏 |
2020-03-06T03:42:44Z |
Brand Equity: Definition, Valuation, and Equilibrium Efficiency in a Duopolistic Industry
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SHAN-YU CHOU; 周善瑜(Shan-Yu Chou) |
| 臺大學術典藏 |
2018-09-10T09:26:04Z |
The Optimal Individual Marketing Strategies in Imperfect Competition in the Presence of the Internet
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Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T09:26:04Z |
The Equilibrium Channel and Advertising Strategies for Duopolistic Retailers
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Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T09:26:03Z |
網際網路與消費者結構對廠商最適通路設計之影響
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周善瑜;陳其美;陳怡如; 周善瑜; 陳其美; 陳怡如; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T08:48:16Z |
nformation Sharing and New Product Development in a Non-integrated Distribution Channel
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Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T08:20:02Z |
The Optimal Strategy of Complementary Good for Duopoly Firms
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Chyi-Mei Chen; Ho-Lin Tsai; SHAN-YU CHOU; Chou, Shan-Yu;Chyi-Mei Chen;Ho-Lin Tsai; Chou, Shan-Yu |
| 臺大學術典藏 |
2018-09-10T08:20:02Z |
A Theory of Price Dealing with Asymmetric Information
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Wu, I-Huei;Chyi-Mei Chen;Shan-Yu Chou; Wu, I-Huei; Chyi-Mei Chen; Shan-Yu Chou; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T08:20:02Z |
The Optimal Product Line Design in the Presence of Targeted and In-Store Advertising
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Chou, Shan-Yu;Chyi-Mei Chen; Chou, Shan-Yu; Chyi-Mei Chen; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T08:20:01Z |
Communication and Product Line Design with Dual Channels
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Wu, I-Huei;Shan-Yu Chou;Chyi-Mei Chen;Ning-Hsiu Su; Wu, I-Huei; Shan-Yu Chou; Chyi-Mei Chen; Ning-Hsiu Su; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T08:20:01Z |
A Theory of e-Coupon Strategy with Asymmetric Information
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Wu, I-Huei;Chyi-Mei Chen;Shan-Yu Chou; Wu, I-Huei; Chyi-Mei Chen; Shan-Yu Chou; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T07:44:10Z |
Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’ s Competency
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Chou, Shan-Yu;Chen, Chyi-Mei; Chou, Shan-Yu; Chen, Chyi-Mei; SHAN-YU CHOU; CHEN CHYI-MEI |
| 臺大學術典藏 |
2018-09-10T07:44:09Z |
Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’s Competency
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Chou, Shan-Yu;Chyi-Mei Chen; Chou, Shan-Yu; Chyi-Mei Chen; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T07:10:32Z |
Optimal Manufacture’s Promotion Design with Retailers’ Incentive Problems
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Chou, Shan-Yu;Chyi-Mei Chen; Chou, Shan-Yu; Chyi-Mei Chen; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T07:10:31Z |
Coupons and Rebates: An Incentive-based Theory of Promotion Instruments
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Chen, Chyi-Mei;Shan-Yu Chou;Lu Hsiao; Chen, Chyi-Mei; Shan-Yu Chou; Lu Hsiao; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T07:10:31Z |
Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel
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SHAN-YU CHOU; Chen, Chyi-Mei;Shan-Yu Chou;Chi-Cheng Wu; Chen, Chyi-Mei; Shan-Yu Chou; Chi-Cheng Wu |
| 臺大學術典藏 |
2018-09-10T07:10:31Z |
Individual Marketing, Product Differentiation and Tacit Collusion with Unobservable Demands
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Chen, Chyi-Mei;Shan-Yu Chou;I-Huei Wu; Chen, Chyi-Mei; Shan-Yu Chou; I-Huei Wu; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T07:10:31Z |
Optimal Dynamic Pricing and Return Policies in Holiday Seasons
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Chou, Shan-Yu;Chyi-Mei Chen;Pei-Jone Hsueh; Chou, Shan-Yu; Chyi-Mei Chen; Pei-Jone Hsueh; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T06:39:34Z |
A Positive Theory of Private Labels: Signalling, Channel Miscoordination and Product Discrimination
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Chen, Chyi-Mei;Shan-Yu Chou;I-Huei Wu; Chen, Chyi-Mei; Shan-Yu Chou; I-Huei Wu; CHYI-MEI CHEN |
| 臺大學術典藏 |
2018-09-10T06:39:33Z |
A Theory of Financial Leverage and Price Competition for a Retailing Industry
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Chen, Chyi-Mei;Chia-Hui Chen;Shan-Yu Chou; Chen, Chyi-Mei; Chia-Hui Chen; Shan-Yu Chou; CHYI-MEI CHEN |
| 臺大學術典藏 |
2018-09-10T06:38:52Z |
Price-Format Signaling: To Haggle or to Hold Firm?
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Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T06:38:51Z |
The Optimal Product Design and Channel Strategies When the Internet Consumers Have a High Valuation
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Hsiao, Lu;Shan-Yu Chou; Hsiao, Lu; Shan-Yu Chou; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T06:38:51Z |
A Positive Theory of Private Labels: Signalling, Channel Miscoordination and Product Discrimination
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Chen, Chyi-Mei;Shan-Yu Chou;I-Huei Wu; Chen, Chyi-Mei; Shan-Yu Chou; I-Huei Wu; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T06:38:50Z |
A Theory of Financial Leverage and Price Competition for a Retailing Industry
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Chen, Chyi-Mei;Chia-Hui Chen;Shan-Yu Chou; Chen, Chyi-Mei; Chia-Hui Chen; Shan-Yu Chou; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T06:38:50Z |
How to Increase the Sales Volume of Private Label by a Well Designed DM? – Effects of Choice Set on Purchase Intention and Choice of Private Label
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SHAN-YU CHOU; Ning-Hsiu Su; Shan-Yu Chou; Wu, I-Huei;Shan-Yu Chou;Ning-Hsiu Su; Wu, I-Huei |
| 臺大學術典藏 |
2018-09-10T06:04:10Z |
Optimal Advertising Strategies under Debt Financing
|
Hsiao, Lu;Shan-Yu Chou;Chyi-Mei Chen; Hsiao, Lu; Shan-Yu Chou; Chyi-Mei Chen; SHAN-YU CHOU; Chyi-Mei Chen |
