| 臺大學術典藏 |
2018-09-10T05:00:34Z |
A Theory of Financial Leverage and Price Competition for a Retailing Industry
|
Chen, Chia-Hui;Shan-Yu Chou; Chen, Chia-Hui; Shan-Yu Chou; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T04:36:34Z |
Brand Equity or Establishing a New Brand :An Analytic Framework
|
Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T04:16:13Z |
A theory of common dealing with Internet as an innovative distribution channel
|
Chen, C.-M.;S.-Y. Chou;Lu Hsiao; Chen, C.-M.; S.-Y. Chou; Lu Hsiao; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T04:16:13Z |
The Optimal Product Assortment and Pricing Strategies of Retailers
|
Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU |
| 臺大學術典藏 |
2018-09-10T03:51:22Z |
The Optimal Coupon Strategy with Internet
|
Chen, Chyi-Mei;Shan-Yu Chou;Yu-Hsiu Chiou;Chi-Cheng Wu; Chen, Chyi-Mei; Shan-Yu Chou; Yu-Hsiu Chiou; Chi-Cheng Wu; SHAN-YU CHOU; Chen, Chyi-Mei |
| 臺大學術典藏 |
2007-06 |
The Optimal Generic Advertising and Brand Advertising Strategies for Duopolistic Firms
|
Chou, Shan-Yu;Chyi-Mei Chen;Yong-Sheng Ku; Chou, Shan-Yu; Chyi-Mei Chen; Yong-Sheng Ku; SHAN-YU CHOU |
| 國立臺灣海洋大學 |
2006-10-01 |
Target Marketing in a Distribution Channel: Implications for a Manufacturer’s Returns Policy
|
Shih-Ping Jeng;Shan-Yu Chou; 鄭士蘋；周善瑜 |
| 國立臺灣大學 |
2006-06 |
Communication Strategies and Product Design on the Dual Channels
|
Wu, I-Huei; Shan-Yu Chou; Ning-Hsiu Su |
| 國立臺灣大學 |
2006-06 |
Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel
|
Chen, Chyi-Mei; Shan-Yu Chou; Chi-Cheng Wu |
| 國立臺灣大學 |
2006-06 |
Downward Line Extension as a Means of Entry Deterrence
|
Wu, Chi-Cheng; Shan-Yu Chou |
| 國立臺灣大學 |
2006-06 |
Optimal Advertising Strategies under Debt Financing
|
Hsiao, Lu; Shan-Yu Chou; Chyi-Mei Chen |
| 臺大學術典藏 |
2006 |
網際網路興起對數位產品獨佔廠商產品決策與通路策略之影響
|
周善瑜(Shan-Yu Chou);張智勇(Chih-Yung Chang);蕭櫓(Lu Hsiao); 周善瑜(Shan-Yu Chou); 張智勇(Chih-Yung Chang); 蕭櫓(Lu Hsiao); SHAN-YU CHOU |
| 臺大學術典藏 |
2005 |
網路興起對品牌競爭廠商獨家與共同經銷決策影響之研究
|
周善瑜; 蕭櫓; SHAN-YU CHOU; 周善瑜; 蕭櫓 |
| 臺大學術典藏 |
2002 |
以網際網路區別消費者之最適通路設計
|
周善瑜; 楊欣怡; SHAN-YU CHOU; 周善瑜; 楊欣怡 |
| 臺大學術典藏 |
1997 |
Retail Price Coordination to Create Framing Effects
|
Chou, Shan-Yu;Chi-Mei Chen; Chou, Shan-Yu; Chi-Mei Chen; SHAN-YU CHOU |
| 臺大學術典藏 |
1995-07 |
Exclusive-Dealing and Retailers’ Incentives of Promoting Private Labels
|
Shan-Yu Chou; Shan-Yu Chou; SHAN-YU CHOU |
