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教育部委託研究計畫      計畫執行:國立臺灣大學圖書館
 
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機構 日期 題名 作者
國立臺灣海洋大學 2017 Increasing customer purchase intention through product return policies: The pivotal impacts of retailer brand familiarity and product categories Shih-Ping Jeng
國立臺灣海洋大學 2017 Enhancing the creativity of frontline employees: The effects of job complexity and customer orientation Shih Ping Jeng
國立臺灣海洋大學 2016-08 The influences of airline brand credibility on consumer purchase intentions Shih-Ping Jeng
國立臺灣海洋大學 2014 Do Consumers Perceive Money-Back Guarantees as Believable? The Effects of Money-Back Guarantee Generosity, Store Name Familiarity, and Perceived Price Shih-Ping Jeng;Li-Shia Huang;Yu-Jen Chou;Ching-I Teng
國立臺灣海洋大學 2013 Online Gift-searching: Gift-giving Orientations and Perceived Benefits of Searching Shih-Ping Jeng
國立臺灣海洋大學 2013 Who may be loyal? Personality, flow experience and customer e-loyalty Ching-I. Teng;Li-Shia Huang;Shih-Ping Jeng;Yu-Jen Chou;Ho-Hsin Hu
國立臺灣海洋大學 2012-10 Who Plays Games Online? The Relationship Between Gamer Personality and Online Game Use Ching-I Teng ; Shih-Ping Jeng ; Henry Ker-Chang Chang ; Soushan Wu
國立臺灣海洋大學 2012 Who May Be Loyal? Personality, Flow Experience and Customer E-loyalty Ching-I. Teng;Li-Shia Huang;Shih-Ping Jeng;Yu-Jen Chou;Ho-Hsin Hu
國立臺灣海洋大學 2012 Who Plays Games Online?: The Relationship Between Gamer Personality and Online Game Use Ching-I Teng;Shih-Ping Jeng;Henry Ker-Chang Chang;Soushan Wu
國立臺灣海洋大學 2010-01 The effect of corporate reputations on customer perceptions and cross-buying intentions Shih-Ping Jeng

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