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Institution Date Title Author
國立成功大學 2022-10-04 We “Like” to Value the Brand: A Mixed-Method Study 王鈿; WANG, TIEN; Thai, Trung Dam-Huy;Wang, Tien;Nguyen, Tin Trung
國立成功大學 2021-10 Approach or avoid? The dualistic effects of envy on social media users’ behavioral intention 王鈿; WANG, TIEN; Wang, Tien;Mai, Xuan Tai;Thai, Trung Dam-Huy
國立成功大學 2021-03 Turning Social Endorsement into Brand Passion 王鈿; WANG, TIEN; Wang, Tien;Thai, Trung Dam-Huy;Ly, Pham Thi Minh;Chi, Tran Phuong
國立成功大學 2020-12 Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA) Thai, Trung Dam-Huy;Wang;Tien
國立成功大學 2020-12 Investigating the Effect of Social Endorsement on Customer Brand Relationships by Using Statistical Analysis and Fuzzy Set Qualitative Comparative Analysis (fsQCA) 王鈿; WANG, TIEN; Thai, Trung Dam-Huy;Wang, Tien

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