臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)

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Institution	Date	Title	Author
義守大學	2018-07	The Effect of In-game Brand Placement Prominence and Players’ Flow Experience on Brand Recall: The Moderating Role of Game Genre	Changhua Wu;Tsung-kuang E. Ma;Tsu-Wu Tien
義守大學	2018-03	台客音樂內容、聽覺置入點、台客文化形象一致性、與文化認同對消費者品牌回憶與態度的影響	Tsu-Wu Tien;Tsung-Kuang E. Ma;Hui-Fang Lu; 田祖武;馬宗洸;盧慧芳
義守大學	2017-09	用餐階段、消費目標、擁擠程度及趣味性對限時吃到飽餐廳顧客服務品質知覺之影響	田祖武;馬宗洸;陳玟伶; Tsu-Wu Tien;Tsung-Kuang Ma;Wen-Ling Chen
義守大學	2015-12	品牌態度與品牌依附對於消費者手機品牌選擇的重要性比較－心理抗拒與自我建構的調節角色	田祖武;林怡潁; Tsu-Wu Tien;Yi-Ying Lin
義守大學	2012-09	品牌依附程度對消費者面臨品牌商標改造態度的影響	田祖武;林怡潁;留育晨;潘耕美;吳恩妤;陳貽杰; Tsu-Wu Tien;Yi-Ying Lin;Yu-Chen Liu;Geng-Mei Pan;En-Yu Wu;Yi-Jie Chen
義守大學	2007-09	品牌體驗與產業契合度對服務業品牌延伸評價之影響	田祖武;莊雅涵; Tsu-Wu Tien;Ya-Han Chuang
義守大學	2004-05	Designing a Multiple Attribute Decision Making Problem with Fuzzy Data	Tsu-Wu Tien;Hong-Fwu Yu;Jian-Hsin Chou; 田祖武;於鴻福;周建新
國立臺灣科技大學	1998	A Fuzzy Mathematical Approach for Measuring Multi-facet Consumer Involvement in the Product Category	Hsu Sung-May;Wu Couchen;Tsu-Wu Tien
國立臺灣科技大學	1998	A new Approach to Evaluate the Market Share of Service Industries	Wu Couchen;Sung-May Hsu;Tsu-Wu Tien
國立臺灣科技大學	1998	Optimal Scheduling of Advertising Exposures	Wu Couchen;Sung-May Hsu;Tsu-Wu Tien

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