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教育部委託研究計畫      計畫執行:國立臺灣大學圖書館
 
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機構 日期 題名 作者
元智大學 2014-12-08 Does product type affect electronic word-of-mouth richness effectiveness? Influences of message valence and consumer knowledge Liao S.; Crystal Tzu-ying Lee; Tzu-han Lin ; Meng-chen Lin
元智大學 2014-12-08 Does product type affect electronic word-of-mouth richness effectiveness? Influences of message valence and consumer knowledge Liao S.; Crystal Tzu-ying Lee; Tzu-Han Lin; Meng-chen Lin
元智大學 2014-12-08 Does product type affect electronic word-of-mouth richness effectiveness? Influences of message valence and consumer knowledge Liao S.; Crystal Tzu-ying Lee; Tzu-Han Lin; Meng-chen Lin
元智大學 2014-12-08 Does product type affect electronic word-of-mouth richness effectiveness? Influences of message valence and consumer knowledge Liao S.; Crystal Tzu-ying Lee; Tzu-han Lin ; Meng-chen Lin
元智大學 2014-05-14 The influences of innovation failure characteristics and post-failure consumer reaction on brand relationship quality 鄒蘊欣; Shuling Liao; Tzu Han Lin
元智大學 2014-05-14 The influences of innovation failure characteristics and post-failure consumer reaction on brand relationship quality 鄒蘊欣; Liao S.; Tzu Han Lin
元智大學 2014-05-14 The influences of innovation failure characteristics and post-failure consumer reaction on brand relationship quality 鄒蘊欣; Shuling Liao; Tzu Han Lin
元智大學 2014-05-14 The influences of innovation failure characteristics and post-failure consumer reaction on brand relationship quality 鄒蘊欣; Liao S.; Tzu Han Lin
元智大學 2014-02-21 Behavioral and Relational Backlash of Service Innovation Failure Shuling Liao; Tzu Han Lin; Meng Chen Lin
元智大學 2014-02-21 Behavioral and Relational Backlash of Service Innovation Failure Shuling Liao; Tzu Han Lin; Meng Chen Lin
元智大學 2012-11-29 Consumer Role Switching in Electronic Word-of-Mouth: A Metacognition Perspective 消費者網路口碑角色轉換與後設認知之初探 Liao S.; Tzu Han Lin
元智大學 2012-11-29 Consumer Role Switching in Electronic Word-of-Mouth: A Metacognition Perspective 消費者網路口碑角色轉換與後設認知之初探 Liao S.; Tzu Han Lin
元智大學 2012-10-04 Network Coproduction: The Role of Self-Presentational Persona in Electronic Word-Of-Mouth Liao S.; Tzu Ying Lee ; Tzu Han Lin
元智大學 2012-10-04 Network Coproduction: The Role of Self-Presentational Persona in Electronic Word-Of-Mouth Liao S.; Tzu Ying Lee ; Tzu Han Lin

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