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臺灣學術機構典藏系統 (Taiwan Academic Institutional Repository, TAIR)
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Institution Date Title Author
義守大學 2013-08 應用聯合分析法探討產品召回之危機管理-媒體溝通策略 田祖武;魏上凌;林政賢; Tzu-Wu Tien;Shang-Ling Wei;Zhengi-Xian Lin
義守大學 2005-06 整合行銷傳播績效指標之建構與衡量 田祖武;魏上淩;李美慧; Tzu-Wu Tien;Shang-Ling Wei;Mei-Hui Lee

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