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教育部委託研究計畫      計畫執行:國立臺灣大學圖書館
 
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機構 日期 題名 作者
國立中山大學 2006-06 The impact of western culture adoration of the coffee consumption of Taiwan: A case study of Starbucks Y. Su;W. Chiou;M. Chang
國立中山大學 2006-06 Psychological motives and online games addiction: A test of flow theory and humanistic needs theory for Taiwanese adolescents C. Wan;W. Chiou
國立中山大學 2006-06 The advertising effect of virtual experience versus brochure on scenic spots: The roles of consumers' cognitive preference and the order effects C. Wan;W. Chiou;H. Lee
國立中山大學 2006-06 The effects of anxiety and sadness on Travelers' decisions and perceived risk: Mood management as an active process of affect-adjustment (Competitive Paper) W. Chiou;C. Wan
國立中山大學 2006-05 A confirmatory study on customers' perceptions towards airlines' complaint handling: An attribution approach (Competitive Paper) W. Chiou
國立中山大學 2006-05 Consumers' preference shift under the deletion of common features with varying attractiveness: An examination of competing explanations (Competitive Paper) W. Chiou
國立中山大學 2006-04 The dark-side of positive illusions on second language achievements among college students W. Chiou
國立中山大學 2006-03 Using cognitive dissonance to enhance college faculty's attitude on online courses: The less-leads-to-more effect is contingent upon national character W. Chiou;C. Wan
國立中山大學 2006-02 Sexual self-disclosure in the cyberspace among Taiwanese adolescents: Gender differences and the interplay of cyberspace and real life W. Chiou;C. Wan
國立中山大學 2006-01 Second language achievements and positive illusions among Taiwanese college students: Long-term costs should not be neglected W. Chiou
國立中山大學 2005-12 Mood management and travel references: The Impact of guilt and shame is an active feeling-monitoring process W. Chiou;C. Wan
國立中山大學 2005-12 Customers' perceptions toward complaint handling in airline service: Based upon Kelly’s attribution theory W. Chiou;S. Wan;M. Chang
國立中山大學 2005-10 A preliminary study on the motives of online games addiction based on flow theory and two-factor theory W. Chiou;C. Wan
國立中山大學 2005-07 The dynamic change of self-efficacy in information searching on the Internet W. Chiou;C. Wan
國立中山大學 2005-05 The differential thresholds and psychological functions of price perception: Applied psychophysics and prospect theory on pricing of baking products M. Chang;W. Chiou
國立中山大學 2005-05 The effect of privilege status and rationality on attendants' handling complaints and customer's expectations in airline service: A test of cue-arousal theory and weapon effect W. Chiou;Y. Lin
國立中山大學 2005-05 The contrasting effect of guilt and shame on travel preferences based on the mood-repair hypothesis W. Chiou
國立中山大學 2005-05 Cultural and the preference for all-you-can-eat cuisine: The impacts of contingency-oriented and constrained autonomy in Chinese W. Chiou;C. Yang;C. Wan
國立中山大學 2005-03 Is the advertising effect of virtual reality always better: contingent upon different travel destination? C. Wan;W. Chiou
國立中山大學 2004-10 The effect of canceling common features on consumer's preference shift W. Chiou
國立中山大學 2004-09 A confirmatory study on self-efficacy, goal setting, attribution, and English achievement in college students: The longitudinal design W. Chiou;C. Wan;T. Lin
國立中山大學 2003-03 Positive illusions and English achievements in college students: Short-term benefits and long-term costs effect W. Chiou;C. Wan
國立中山大學 2003-03 A confirmatory study on the impacts of self-efficacy, goal setting, and attribution on English achievement in college students C. Wan;W. Chiou;T. Lin

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