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Institution Date Title Author
淡江大學 2008-04 Developing and Validating a Multi-dimensional Brand Cognition Scale Niu, Han-jen ; Yang, Chyan; Wang, Yau-de
淡江大學 2007-09 Does Industry Matter in Attributing Organizational Learning to its Performance?: Evidence from the Taiwanese Economy Yang, Ch-yan; Wang, Yau-de; Niu, Han-jen
淡江大學 2006-12 Could New Slogan Enhance Brand Cognition? A Preliminary Study of the McDonalds Case in Taiwan Niu, Han-jen; Wang, Yau-de ; Yang, Chyan
淡江大學 2005-12 Value Innovation of Blue Ocean Strategy: Organizational Value Innovation by Organizational Learning for a Case in Taiwanese Economy 牛涵錚; Yang, chyan; Wang, Yau-de; Chang, Chao-jung

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