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Institution Date Title Author
國立交通大學 2017-04-21T06:48:35Z Key Success Factors of Brand Marketing for Creating the Brand Value Based on a MCDM Model Combining DEMATEL with ANP Methods Wang, Yung-Lan; Tzeng, Gwo-Hshiung; Lee, Wen-Shiung
國立交通大學 2014-12-08T15:21:49Z Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods Wang, Yung-Lan; Tzeng, Gwo-Hshiung
淡江大學 2010-12 Key Success Factors of Brand Marketing for Creating the brand value Based on a MCDM Model Combing DEMATEL and ANP Methods Lee, Wen-shiung; Wang, Yung-lan; Tzeng, Gwo-hshiung

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