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Institution Date Title Author
國立高雄第一科技大學 2012.02 Strangers in strange lands:Hypermarkets and Chinese consumer culture misalignment Warden, Clyde A.;Stanworth, James;Chen, Judy F.;Huang, Stephen Chi-Tsun
國立成功大學 2008 Global media, local metaphor: Television shopping and marketing-as-relationship in America, Japan, and Taiwan Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; Wu, Wann-Yih
國立成功大學 2006-06 Online shopping interface components: Relative importance as peripheral and central cues Warden, Clyde A.; Wu, Wann-Yih; Tsai, Dungchun
國立高雄第一科技大學 2005.11 The Tacit Knowledge Flow of R&D Personnel and its Impact on R&D Performance Huang, Stephen Chi-tsun;Liu, Tsung-chi;Warden, Clyde A
國立成功大學 2003 Service failures away from home: benefits in intercultural service encounters Warden, Clyde A.; Liu, Tsung-Chi; Huang, Chi-Tsun; Lee, Chi-Hsun
國立成功大學 2002-09 How worldwide is marketing communication on the World Wide Web? Warden, Clyde A.; Lai, Meng-Kuan; Wu, Wann-Yih
國立高雄第一科技大學 2001 Fatal Service Failures Across Cultures Liu, Tsung-Chi;Warden, Clyde A.;Lee, Chi-Hsun;Huang, Chi-Tsun

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